The COVID-19 pandemic forced many businesses, marketers, and customers to rethink how they communicate, interact and do business. Companies all over the world have had to adapt to an ever-changing and unprecedented business environment. As a result, online activity has been accelerated significantly since the beginning of the pandemic, and many of these new digital trends are expected to continue post-COVID as more businesses begin to embrace “the new norm”.
Let’s take a closer look at some standout post-COVID digital trends that are here to stay post-COVID.
New Types Of Google Searches
Throughout the pandemic, there was a significant increase in skills-based searches. With more people confined to their homes and with limited services available, more consumers took a more assertive approach to DIY. An increasing number of consumers sought the skills to complete everyday tasks at home, such as cooking, decorating, landscaping, grooming, and a range of other tasks. With more time on their hands, more consumers also began to search for inspiration for home improvements online, how to stay entertained at home, and of course, how to remain connected with their loved ones.
Search phrases that have become more common during the pandemic and are expected to continue to feature highly include:
- “Knowledge” searches such as “How to make a robot”
- “Inspiration/Ideas” searches such as “home gym ideas”
- “Work from home” searches such as “comfortable office chair”
- “Well-being” searches such as “virtual gym”
- “Community” searches such as “games to play with friends”
- “Entertainment searches” such as “online board games”
This trend creates an excellent opportunity for digital marketers to produce optimized content for these search terms. For example, if your company sells paint, you could start a blog featuring articles such as “How to choose the right paint color for your interior”, “Living room decor ideas”, or “ways to make painting fun for the whole family”. Producing content tailored to consumer’s new post-pandemic search behaviors will help to boost your visibility online, increase organic traffic, and generate more leads for your business moving forward.
More Online Experiences
Over the last number of months, many consumers have embraced online experiences like never before. Many people took classes online, visited museums virtually, went shopping, worked out via zoom, took part in video conference calls, hosted online parties, and had countless more online experiences. While COVID certainly accelerated the growth of various online experiences, the convenience and ease of access is something that many consumers enjoy and have become accustomed to.
Moving forward, the digital experience will continue to play an essential role for customers and businesses alike. To meet this new digital trend, business owners should pay close attention to how they can best serve their customers online. Offering a seamless user experience on your website, ensuring effective communication, and having reliable processes in place is an excellent place to start. There will be more focus than ever on online experiences in the future, and consumers will always gravitate towards those companies that offer the best customer experience.
Make Sure Your Business Is Prepared For The Post-COVID “New Norm”
If we have learned anything through this pandemic, it’s the importance of resilience and adaptability. The COVID-19 crisis was unprecedented and has vastly accelerated the uptake of digital products, services, tools, and so much more. What’s more, it has also had a significant impact on consumer behavior, demands, and expectations.
To ensure that you continue to meet the changing demands of consumers and that you are ready for the “new norm”, be sure to get in touch with our team at Famous WSI Results. Our team works hard to stay up-to-date with the latest digital trends to help our clients to capitalize on new opportunities, improve their business processes and provide the best possible experience for their customers.
Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing efforts. We are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.
Famous WSI Results is a partner of WSI Corporate, the largest digital marketing consulting agency in the world, located in Toronto, Canada. Our main goal is to help businesses compete in the digital future and increase their bottom line to gain new customers and engage with existing customers. We are lucky to have credible resources to share with you through WSI, and want to give a huge thank you to Cheryl Baldwin for inspiring today’s blog post.