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Have you installed Google Analytics 4 but never used it, or are you wondering what Google Analytics even is? Then this webinar recap blog is just what you need! WSI Certified Digital Marketing Consultant Melanie Gard has been part of the WSI family since 2009. She has been a business owner and entrepreneur for over 20 years, …
Unlocking Google Analytics 4 for Better Business InsightsRead More
// by Matt Doyle
Artificial intelligence (AI) is trendier than ever. It was on the agenda of the January 2023 World Economic Forum (WEF) meeting, where attendees used ChatGPT, a natural language processing tool driven by AI technology while highlighting ethical and regulatory concerns about the impact of AI. Originally launched on November 30, 2022, ChatGPT 4 became available within three-and-a-half months …
Artificial Intelligence Is The Core Of Modern MarketingRead More
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In August 2022, Google asked digital marketers to focus on creating original content that is helpful to people instead of content solely focused on search engine optimization (SEO). The helpful content update stated that Google intends to reward content and websites where visitors feel they had a satisfying experience. Have you noticed changes in search visibility or traffic in Google …
Google’s Helpful Content Update for Digital MarketersRead More
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Written by: Daphne Anderson Summary: Digital word-of-mouth is a powerful tool to help you reach new customers and grow your business. And in this post, we’ll take a closer look at digital word-of-mouth and how you can use it to your advantage. Marketers and business owners are always looking for new ways to reach their …
// by Matt Doyle
Search engine optimization is a huge and constantly changing area within marketing. The algorithms are always changing and the strategies that worked yesterday may not work the next. That said, SEO is a must-know tool for anyone with a business online, so here is a crash course in search engine optimization.
// by Matt Doyle
Digital marketing is always changing, so is the role of the customer. With the internet and information constantly at the customer’s fingertips, they expect a lot more from the brands and companies they buy from.
Customers increasingly support brands that use “cause marketing’, this is where a brand advocates for a particular cause, mission or purpose. Now the emphasis is less on customer acquisition and more focused on creating connections with customers and brands. This is where digital marketing helps.
Digital Marketing and the Changing Role of the CustomerRead More
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Video marketing is an important part of the marketing field as it helps to humanize your business and engage customers along the decision journey. There is a movement away from the “business-to-business” approach and towards a “human-to-human” approach. The more video is used, the more engaged the audience, and the more connections and trust are built.
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The COVID-19 pandemic forced many businesses, marketers, and customers to rethink how they communicate, interact and do business. Companies all over the world have had to adapt to an ever-changing and unprecedented business environment. As a result, online activity has been accelerated significantly since the beginning of the pandemic, and many of these new digital …
Post-Pandemic Digital Trends That Aren’t Going AnywhereRead More
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