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Digital Marketing

What is Digital Word-of-Mouth?

January 11, 2023 //  by Elena

Written by: Daphne Anderson Summary: Digital word-of-mouth is a powerful tool to help you reach new customers and grow your business. And in this post, we’ll take a closer look at digital word-of-mouth and how you can use it to your advantage.  Marketers and business owners are always looking for new ways to reach their …

What is Digital Word-of-Mouth?Read More

A Crash Course in Search Engine Optimization

August 2, 2022 //  by Matt Doyle

Search engine optimization is a huge and constantly changing area within marketing. The algorithms are always changing and the strategies that worked yesterday may not work the next. That said, SEO is a must-know tool for anyone with a business online, so here is a crash course in search engine optimization.

A Crash Course in Search Engine OptimizationRead More

Digital Marketing and the Changing Role of the Customer

July 6, 2022 //  by Matt Doyle

Digital marketing is always changing, so is the role of the customer. With the internet and information constantly at the customer’s fingertips, they expect a lot more from the brands and companies they buy from.

Customers increasingly support brands that use “cause marketing’, this is where a brand advocates for a particular cause, mission or purpose. Now the emphasis is less on customer acquisition and more focused on creating connections with customers and brands. This is where digital marketing helps.

Digital Marketing and the Changing Role of the CustomerRead More

Use Video Marketing to Humanize Your Business

June 7, 2022 //  by admin

Video marketing is an important part of the marketing field as it helps to humanize your business and engage customers along the decision journey. There is a movement away from the “business-to-business” approach and towards a “human-to-human” approach. The more video is used, the more engaged the audience, and the more connections and trust are built.

Use Video Marketing to Humanize Your BusinessRead More

Post-Pandemic Digital Trends That Aren’t Going Anywhere

October 27, 2021 //  by admin

The COVID-19 pandemic forced many businesses, marketers, and customers to rethink how they communicate, interact and do business. Companies all over the world have had to adapt to an ever-changing and unprecedented business environment. As a result, online activity has been accelerated significantly since the beginning of the pandemic, and many of these new digital …

Post-Pandemic Digital Trends That Aren’t Going AnywhereRead More

How To Choose Topics for Your Content Marketing

August 25, 2021 //  by admin

Documenting your content marketing goes beyond the surface of what content you’re creating. You need to ask yourself why you’re creating it, whom you’re creating it for, what channels you’ll use to support it and how it will support your content marketing strategy. Ask yourself – What is the Goal of This Content? Choosing the …

How To Choose Topics for Your Content MarketingRead More

The Importance of Inbound Marketing

January 26, 2021 //  by admin

There is a place for both inbound and outbound marketing for any business. Both methods work, but inbound marketing can be more cost effective, as it has a higher ROI.  Not sure what inbound marketing is or how to run a successful campaign for your business? Our friends and digital marketing experts at WSI are sharing everything …

The Importance of Inbound MarketingRead More

8 Tips to Run Successful Inbound Marketing Campaign for Your Delaware Business 

April 22, 2020 //  by admin

There are many different ways these days to advertise and market your business. However, one of the most important concepts to gain revenue and overall sales is knowing how to integrate inbound marketing strategies on daily basis.  If you struggle coming up with the right strategy for your business, we gathered some tips that we …

8 Tips to Run Successful Inbound Marketing Campaign for Your Delaware Business Read More

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