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What is Purpose-Driven Marketing? Purpose-Driven Marketing goes beyond the corporate bottom line and is fueled and centered around a particular cause, mission, purpose or vision. This is a relatively new movement that many businesses and brands are centering their business models around to connect with their audience. According to a Forbes interview, a purpose-driven brand …
Purpose-Driven Marketing: What It Means & How To Use ItRead More
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Documenting your content marketing goes beyond the surface of what content you’re creating. You need to ask yourself why you’re creating it, whom you’re creating it for, what channels you’ll use to support it and how it will support your content marketing strategy. Ask yourself – What is the Goal of This Content? Choosing the …
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Email marketing is an extremely powerful tool for nurturing leads, promoting consistent engagement, and driving lead conversions. That being said, with people’s inboxes constantly overflowing with countless emails from businesses and brands like yours, you have to think of ways to stand out from the crowd. If you still haven’t used email marketing to its …
5 Email Marketing Tips for Creating Compelling Campaigns in 2021Read More
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Leads are the lifeblood of a business. But too often, businesses focus on lead quantity and not enough on lead quality. And while having a full lead funnel is important, you want to make sure you generate leads that have a higher likelihood of converting and becoming a customer. Join us on our upcoming webinar to learn the essential building blocks …
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If we learned anything last year, it’s that a need to pivot your business during a global pandemic is essential. Have you fully embraced a digital marketplace and transformed your business model in order to accommodate the needs of your customers? If the answer is no, we got your back. Being part of the WSI …
5 Ways to Digitally Transform Your Business in 2021Read More
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There is a place for both inbound and outbound marketing for any business. Both methods work, but inbound marketing can be more cost effective, as it has a higher ROI. Not sure what inbound marketing is or how to run a successful campaign for your business? Our friends and digital marketing experts at WSI are sharing everything …
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Whether you’re ready or not, the New Year is just around the corner. Now is the time to think about your business goals and some unique ideas to nurture your brand but… you need to be smart about it. What is SMART? SMART is an acronym often used in marketing to best define your marketing …
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Did you know that only 2% of websites are fully accessible for people living with a disability? One of the most popular cases of failing to accommodate visually impaired users was back in 2019 when Beyoncé’s website was sued over the lack of website accessibility. Other popular cases included Target and Domino’s Pizza. According to …