As marketers, it’s obvious we need to keep abreast of the changes in search behavior. After all, SEO is about being relevant in whatever way people are searching, no matter how quickly it may change… The smartest search strategy is the one that recognizes SEO consists of many elements that need to work together in …
6 Helpful Tips for Capturing Online Reviews & Improving Your SEO Efforts
SEO takes time to build traffic, which is why it’s important to utilize every way you can to boost your rankings. Did you know that by monitoring and capturing online reviews, you can exponentially improve your search engine optimization efforts? Yes, you read it right. One of the most powerful and cost-effective marketing tools for …
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Latest Google Update & What You Have to Know About Featured Snippets
As you know, regular Google updates are nothing short of unusual to see for a digital marketer. Last year, one of the biggest changes that affected website rankings across the board was definitely the https update and the SSL certificate requirement for all companies who were conducting business online. In 2020, Google is taking a …
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How to Master Voice Search Optimization in 2019
Voice search has been making strides in the recent years and we’re not surprised. After all, it is a more convenient way for customers to find what they’re looking for online. Not to mention, it’s way quicker to ask your phone for an answer than it is to type it out. The more important question …
What You Should Know About SEO if You Want Your Business to Thrive Online
If you own a business and know the importance of digital marketing, you probably already heard of SEO. It is a common expectation these days that Search Engine Optimization (SEO), if implemented right, will undoubtedly drive sales to your business. Well, as digital marketers dealing with SEO tactics in daily basis, we’re here to tell …
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2017 SEMPO Cities Delaware Valley: The Future of Digital Marketing Event
Looking to expand your knowledge on the latest SEO practices, Internet marketing and video? Our partner – Advertising Is Simple – is proud to announce that next Wednesday, November 1st, will be hosting an exciting event with SEMPO, bringing you the latest updates on all things digital marketing. What is SEMPO? SEMPO is a global …
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Improve Customer Engagement with Video Marketing in 5 Steps
Are you looking for powerful marketing tools to instantly (and successfully) connect with your customers? Online video is now very accessible and hugely popular! It is repeatedly proving itself as an effective way to improve customer engagement, increase brand awareness and attract search engine traffic. So what are you waiting for? Consider investing in …
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5 Mobile Marketing Tips for the Holidays
Take advantage of the holiday season this year by embracing these five mobile marketing strategies. Digital marketers have been pointing to the growing importance of mobile marketing since smartphones have literally become the ‘digital lifeline’ for many Americans. (10% of American smartphone owners say that it is their only connection to the internet and 30% …