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There is a place for both inbound and outbound marketing for any business. Both methods work, but inbound marketing can be more cost effective, as it has a higher return on investment. Inbound Marketing is a natural fit for digital marketing. Think about it. By creating your own little cyber territory and attracting people who are …
Tips for Implementing Successful Inbound Marketing Campaign [Video]Read More
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As marketers, it’s obvious we need to keep abreast of the changes in search behavior. After all, SEO is about being relevant in whatever way people are searching, no matter how quickly it may change… The smartest search strategy is the one that recognizes SEO consists of many elements that need to work together in …
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SEO takes time to build traffic, which is why it’s important to utilize every way you can to boost your rankings. Did you know that by monitoring and capturing online reviews, you can exponentially improve your search engine optimization efforts? Yes, you read it right. One of the most powerful and cost-effective marketing tools for …
6 Helpful Tips for Capturing Online Reviews & Improving Your SEO EffortsRead More
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Visual content is a quick and powerful way to grab your customer’s attention. While a photograph can say a thousand words, great video marketing strategy has potential to quickly generate leads for your business. Why is that? Because videos are direct, concrete and easily consumable in a short amount of time. There are many ways …
10 Ways to Use Video Marketing to Promote Your BusinessRead More
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What type of digital advertising tools are you currently leveraging in your business? In order for your marketing efforts to be effective, you need 3 components. The right message relayed to the right person at the right moment. There is a wide variety of digital advertising platforms and strategies available to your business these days. …
7 Ways to Reach Your Target Audience Using Digital AdvertisingRead More
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When marketing your brand, asking the right questions and making sure your product or service meets the needs of your ideal customer is crucial to be successful. As you can imagine, such process requires a conversation between you and your prospect to ensure you understand what they’re looking for and how you can help them. …
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If this digital era taught us anything, it’s that first impressions are everything. This is why video content, going live on social media or a virtual tour that resides on your business website is one of the most powerful marketing tools these days. Over the years, we’ve discussed how important video marketing is and how it can …
Why You Should Make a Virtual Tour for Your BusinessRead More
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One of the most important elements of a good website design are not only the visual aids but also the user experience they provide. When the architecture of your website (web design) is centered around the buyer’s journey, that’s when you have a chance to convert your website visitors into leads more often. Don’t know where to start? …