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digital advertising

A Crash Course in Search Engine Optimization

August 2, 2022 //  by Matt Doyle

Search engine optimization is a huge and constantly changing area within marketing. The algorithms are always changing and the strategies that worked yesterday may not work the next. That said, SEO is a must-know tool for anyone with a business online, so here is a crash course in search engine optimization.

A Crash Course in Search Engine OptimizationRead More

Digital Marketing and the Changing Role of the Customer

July 6, 2022 //  by Matt Doyle

Digital marketing is always changing, so is the role of the customer. With the internet and information constantly at the customer’s fingertips, they expect a lot more from the brands and companies they buy from.

Customers increasingly support brands that use “cause marketing’, this is where a brand advocates for a particular cause, mission or purpose. Now the emphasis is less on customer acquisition and more focused on creating connections with customers and brands. This is where digital marketing helps.

Digital Marketing and the Changing Role of the CustomerRead More

Use Video Marketing to Humanize Your Business

June 7, 2022 //  by admin

Video marketing is an important part of the marketing field as it helps to humanize your business and engage customers along the decision journey. There is a movement away from the “business-to-business” approach and towards a “human-to-human” approach. The more video is used, the more engaged the audience, and the more connections and trust are built.

Use Video Marketing to Humanize Your BusinessRead More

Post-Pandemic Digital Trends That Aren’t Going Anywhere

October 27, 2021 //  by admin

The COVID-19 pandemic forced many businesses, marketers, and customers to rethink how they communicate, interact and do business. Companies all over the world have had to adapt to an ever-changing and unprecedented business environment. As a result, online activity has been accelerated significantly since the beginning of the pandemic, and many of these new digital …

Post-Pandemic Digital Trends That Aren’t Going AnywhereRead More

How To Choose Topics for Your Content Marketing

August 25, 2021 //  by admin

Documenting your content marketing goes beyond the surface of what content you’re creating. You need to ask yourself why you’re creating it, whom you’re creating it for, what channels you’ll use to support it and how it will support your content marketing strategy. Ask yourself – What is the Goal of This Content? Choosing the …

How To Choose Topics for Your Content MarketingRead More

5 Ways to Digitally Transform Your Business in 2021

February 10, 2021 //  by admin

If we learned anything last year, it’s that a need to pivot your business during a global pandemic is essential. Have you fully embraced a digital marketplace and transformed your business model in order to accommodate the needs of your customers? If the answer is no, we got your back. Being part of the WSI …

5 Ways to Digitally Transform Your Business in 2021Read More

How to Be SMART When Defining Your Business Goals

December 1, 2020 //  by admin

Whether you’re ready or not, the New Year is just around the corner. Now is the time to think about your business goals and some unique ideas to nurture your brand but… you need to be smart about it.  What is SMART?  SMART is an acronym often used in marketing to best define your marketing …

How to Be SMART When Defining Your Business GoalsRead More

What You Have to Know about ADA Compliance

October 13, 2020 //  by admin

Did you know that only 2% of websites are fully accessible for people living with a disability? One of the most popular cases of failing to accommodate visually impaired users was back in 2019 when Beyoncé’s website was sued over the lack of website accessibility. Other popular cases included Target and Domino’s Pizza. According to …

What You Have to Know about ADA ComplianceRead More

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