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What is Purpose-Driven Marketing? Purpose-Driven Marketing goes beyond the corporate bottom line and is fueled and centered around a particular cause, mission, purpose or vision. This is a relatively new movement that many businesses and brands are centering their business models around to connect with their audience. According to a Forbes interview, a purpose-driven brand …
Purpose-Driven Marketing: What It Means & How To Use ItRead More
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Documenting your content marketing goes beyond the surface of what content you’re creating. You need to ask yourself why you’re creating it, whom you’re creating it for, what channels you’ll use to support it and how it will support your content marketing strategy. Ask yourself – What is the Goal of This Content? Choosing the …
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Voice search started in 2011 with little fanfare. Most users who tried voice search found that those searches failed. Many times the thing they were searching for is not what showed up on their device. That was then, this is now. Voice search was a unique way to search. Now it is the norm. Voice …
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Google had their annual I/O development conference this month and many changes to Google Maps are coming. Google rolled out a new core update in the middle of June and plans on more updates are coming next month. One of the main things they focused on was Google Maps on mobile devices. Google is releasing …
Changes to Google Maps Are Coming ~ How to Stay RelevantRead More
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What is Search Engine Optimization? Well, there are many technical terms for SEO. The way I explain it – Local SEO is anticipating how people will search for your product or service. Marketers seek to show up for a person’s search term as the best possible result in search engine. For Example, when someone is …
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Email marketing is an extremely powerful tool for nurturing leads, promoting consistent engagement, and driving lead conversions. That being said, with people’s inboxes constantly overflowing with countless emails from businesses and brands like yours, you have to think of ways to stand out from the crowd. If you still haven’t used email marketing to its …
5 Email Marketing Tips for Creating Compelling Campaigns in 2021Read More
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Leads are the lifeblood of a business. But too often, businesses focus on lead quantity and not enough on lead quality. And while having a full lead funnel is important, you want to make sure you generate leads that have a higher likelihood of converting and becoming a customer. Join us on our upcoming webinar to learn the essential building blocks …
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If we learned anything last year, it’s that a need to pivot your business during a global pandemic is essential. Have you fully embraced a digital marketplace and transformed your business model in order to accommodate the needs of your customers? If the answer is no, we got your back. Being part of the WSI …
5 Ways to Digitally Transform Your Business in 2021Read More