Video marketing is an important part of the marketing field as it helps to humanize your business and engage customers along the decision journey. There is a movement away from the “business-to-business” approach and towards a “human-to-human” approach. The more video is used, the more engaged the audience, and the more connections and trust are built.
Digital Marketing Skills You Need to Succeed
Digital marketing skills and social media marketing skills are in high demand. This is illustrated by the fact that at least fifty percent of the top ten job listings on Linked In incorporate a need for digital and media foundations. The fastest growing occupations are Media Coordinator, Search Manager and Social Media Coordinator. According to …
Famous WSI Results is Thankful for All Our Great Customers
WE APPRECIATE YOUR BUSINESS! READ SOME OF THE NICE THINGS OUR CUSTOMERS SAY ABOUT US “WSI and Matt Doyle are great to work with. Matt came in and did a lot of revisions and SEO work quickly and accurately. I highly recommend him and his company.” ~ Sherm Porter – Sherm’s Catering “I have only …
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5 Digital Marketing Predictions from WSI for 2022
For the past 7 years, the headquarter of We Simplify the Internet in Toronto, Canada has made our top 5 marketing predictions for the upcoming year. We look at the predictions of the past year, grade ourselves and look at what we believe will come in the future. Evaluating our predictions from last year, we …
Post-Pandemic Digital Trends That Aren’t Going Anywhere
The COVID-19 pandemic forced many businesses, marketers, and customers to rethink how they communicate, interact and do business. Companies all over the world have had to adapt to an ever-changing and unprecedented business environment. As a result, online activity has been accelerated significantly since the beginning of the pandemic, and many of these new digital …
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Purpose-Driven Marketing: What It Means & How To Use It
What is Purpose-Driven Marketing? Purpose-Driven Marketing goes beyond the corporate bottom line and is fueled and centered around a particular cause, mission, purpose or vision. This is a relatively new movement that many businesses and brands are centering their business models around to connect with their audience. According to a Forbes interview, a purpose-driven brand …
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How To Choose Topics for Your Content Marketing
Documenting your content marketing goes beyond the surface of what content you’re creating. You need to ask yourself why you’re creating it, whom you’re creating it for, what channels you’ll use to support it and how it will support your content marketing strategy. Ask yourself – What is the Goal of This Content? Choosing the …
The Future of Voice Search is Here!
Voice search started in 2011 with little fanfare. Most users who tried voice search found that those searches failed. Many times the thing they were searching for is not what showed up on their device. That was then, this is now. Voice search was a unique way to search. Now it is the norm. Voice …