Vidyard held its quarterly virtual summit on video sales and marketing, and it focused on the “human-to-human” approach. Video marketing being a large part of the approach.
Video is an important tool in the marketing field, as it engages customers along the buying journey. Gone are the days of the “business-to-business” approach. The “human-to-human” approach is the new and improved marketing principle, with video being a key tool.
The “human-to-human” approach allows marketers to build the trust and connections with a customer so they feel great about buying at the end of the consumer decision journey.
Video is one great way to humanize the process. It engages customers and there are endless opportunities with video. Taking on a new perspective and constantly looking for new video ideas is just one way to optimize sales.
The more video is used, the more engaged the audience, and the more connections and trust are built. It is all about the “human-to-human” approach.
For more tips on humanizing your business check out this article by Cecilia Decima, WSI Marketing Project Manager, “18 Tips to Humanize Your Business with Video Marketing”.
Here is a video on Improving Customer Engagement with Video Marketing in 5 Steps!
Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing efforts. We are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.