One thing about digital marketing is always right – it constantly evolves. And if you’re in the business of advertising or simply running your own business, then you better keep up with those changes. Not sure what to expect from digital marketing in the new year? Lucky for you, our friends at WSI World put together …
5 Steps to Figure Out Your New Digital Marketing Strategy in 2020
New year, new digital marketing strategy! Now that we’re halfway through the first month of 2020, it’s time to talk about your business. Analyzing your business is the first step to understanding your plan of action. Are you wondering where to start? Here’s what you need to take into consideration before you figure out the …
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Ways to Improve Your Digital Marketing Strategy and Reach New Customers
Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do a least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach those customers? …
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How To Successfully Rank Videos on YouTube
Every video content creator or marketer at some point dreams of one thing – to rank videos on YouTube. But did you know 60% of YouTube views come from Google searches? Since Google is the world’s largest search engine plus it owns YouTube, successfully getting your videos ranked on Google will ultimately get it ranked …
Keys to Video Marketing and Why Your Business Needs It
Video Marketing should be considered a necessity for any business these days. Did you know that people remember only 20% of what they hear, 30% of what they see, but 70% with text and visuals? According to Google, videos are as effective as TV in bringing results and building awareness around your business. That is why Video Marketing …
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3 Ways to Qualify Existing Leads with Video Data
As marketers, we know video is an important marketing tactic to engage with your visitors and spark purchase intent. If you read our last post on the 3 different stages of the potential client’s journey, then you also know about the pivotal role that video can play in your marketing automation. Are you looking for …
5 Reasons Why Your Business Could Benefit from Marketing Automation
Staying up to date with the ongoing marketing trends these days means constantly researching, learning and trying new techniques and tools. The workload and responsibilities of a modern marketer change just as fast. Think of Facebook or Instagram. The new updates roll in so often that if you logged into your account after 6 months of …
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Go Forth and Multiply Your Conversion Rates!
Your conversion rate correlates directly to your landing page. A well-thought out and well- tested landing page with relevant and strategically placed Call-to-Actions can give you a much higher return on investment. By doing A/B Testing on your landing pages, you can more specifically determine which landing page design works best to give you a …