Video marketing is an important part of the marketing field as it helps to humanize your business and engage customers along the decision journey. There is a movement away from the “business-to-business” approach and towards a “human-to-human” approach. The more video is used, the more engaged the audience, and the more connections and trust are built.
5 Ways to Digitally Transform Your Business in 2021
If we learned anything last year, it’s that a need to pivot your business during a global pandemic is essential. Have you fully embraced a digital marketplace and transformed your business model in order to accommodate the needs of your customers? If the answer is no, we got your back. Being part of the WSI …
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The Importance of Inbound Marketing
There is a place for both inbound and outbound marketing for any business. Both methods work, but inbound marketing can be more cost effective, as it has a higher ROI. Not sure what inbound marketing is or how to run a successful campaign for your business? Our friends and digital marketing experts at WSI are sharing everything …
5 Digital Marketing Predictions for 2020
One thing about digital marketing is always right – it constantly evolves. And if you’re in the business of advertising or simply running your own business, then you better keep up with those changes. Not sure what to expect from digital marketing in the new year? Lucky for you, our friends at WSI World put together …
5 Steps to Figure Out Your New Digital Marketing Strategy in 2020
New year, new digital marketing strategy! Now that we’re halfway through the first month of 2020, it’s time to talk about your business. Analyzing your business is the first step to understanding your plan of action. Are you wondering where to start? Here’s what you need to take into consideration before you figure out the …
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Ways to Improve Your Digital Marketing Strategy and Reach New Customers
Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do a least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach those customers? …
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How To Successfully Rank Videos on YouTube
Every video content creator or marketer at some point dreams of one thing – to rank videos on YouTube. But did you know 60% of YouTube views come from Google searches? Since Google is the world’s largest search engine plus it owns YouTube, successfully getting your videos ranked on Google will ultimately get it ranked …
3 Key Ingredients to Video Marketing and Why Your Business Needs It
Video Marketing should be considered a necessity for any business these days. Did you know that people remember only 20% of what they hear, 30% of what they see, but 70% with text and visuals? According to Google, videos are as effective as TV in bringing results and building awareness around your business. That is why Video Marketing …
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