Did you know that only 2% of websites are fully accessible for people living with a disability? One of the most popular cases of failing to accommodate visually impaired users was back in 2019 when Beyoncé’s website was sued over the lack of website accessibility. Other popular cases included Target and Domino’s Pizza. According to …
What You Can Do to Improve Your Search Strategy
As marketers, it’s obvious we need to keep abreast of the changes in search behavior. After all, SEO is about being relevant in whatever way people are searching, no matter how quickly it may change… The smartest search strategy is the one that recognizes SEO consists of many elements that need to work together in …
6 Helpful Tips for Capturing Online Reviews & Improving Your SEO Efforts
SEO takes time to build traffic, which is why it’s important to utilize every way you can to boost your rankings. Did you know that by monitoring and capturing online reviews, you can exponentially improve your search engine optimization efforts? Yes, you read it right. One of the most powerful and cost-effective marketing tools for …
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Why You Should Make a Virtual Tour for Your Business
If this digital era taught us anything, it’s that first impressions are everything. This is why video content, going live on social media or a virtual tour that resides on your business website is one of the most powerful marketing tools these days. Over the years, we’ve discussed how important video marketing is and how it can …
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3 Steps to Creating a Successful Content Plan
Content marketing is an essential part of any marketing efforts. Focused on producing and distributing relevant, useful information to potential customers, your content plan should be designed to let your brand shine. It’s also how you’re going to build credibility and authority in your industry. If you want to create uniquely targeted content, each piece …
Here’s a COVID-19 Webinar Series You’ll Want to Attend
We think it’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on businesses all around the world. We know your business has been affected in one way or the other, and we’d like to help you navigate through this crisis, so …
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5 Steps to Successful Content Marketing Strategy
Content marketing gives small businesses a chance to become publishers of valuable information and allows them a better success rate when competing with larger competitors. While any business can publish and curate content, many brands have a hard time developing the mindset to create a consistent flow of new, interesting information. Content Marketing Mix According to …
8 Holiday Marketing Strategies To Try This Season
With Thanksgiving only about a month away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Think of ways to connect with your customers emotionally and tap into the spirit of giving back. If your goal is to increase conversion this busy holiday shopping season, we got …