Documenting your content marketing goes beyond the surface of what content you’re creating. You need to ask yourself why you’re creating it, whom you’re creating it for, what channels you’ll use to support it and how it will support your content marketing strategy. Ask yourself – What is the Goal of This Content? Choosing the …
5 Email Marketing Tips for Creating Compelling Campaigns in 2021
Email marketing is an extremely powerful tool for nurturing leads, promoting consistent engagement, and driving lead conversions. That being said, with people’s inboxes constantly overflowing with countless emails from businesses and brands like yours, you have to think of ways to stand out from the crowd. If you still haven’t used email marketing to its …
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5 Ways to Digitally Transform Your Business in 2021
If we learned anything last year, it’s that a need to pivot your business during a global pandemic is essential. Have you fully embraced a digital marketplace and transformed your business model in order to accommodate the needs of your customers? If the answer is no, we got your back. Being part of the WSI …
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What You Have to Know about ADA Compliance
Did you know that only 2% of websites are fully accessible for people living with a disability? One of the most popular cases of failing to accommodate visually impaired users was back in 2019 when Beyoncé’s website was sued over the lack of website accessibility. Other popular cases included Target and Domino’s Pizza. According to …
What You Can Do to Improve Your Search Strategy
As marketers, it’s obvious we need to keep abreast of the changes in search behavior. After all, SEO is about being relevant in whatever way people are searching, no matter how quickly it may change… The smartest search strategy is the one that recognizes SEO consists of many elements that need to work together in …
6 Helpful Tips for Capturing Online Reviews & Improving Your SEO Efforts
SEO takes time to build traffic, which is why it’s important to utilize every way you can to boost your rankings. Did you know that by monitoring and capturing online reviews, you can exponentially improve your search engine optimization efforts? Yes, you read it right. One of the most powerful and cost-effective marketing tools for …
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Why You Should Make a Virtual Tour for Your Business
If this digital era taught us anything, it’s that first impressions are everything. This is why video content, going live on social media or a virtual tour that resides on your business website is one of the most powerful marketing tools these days. Over the years, we’ve discussed how important video marketing is and how it can …
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3 Steps to Creating a Successful Content Plan
Content marketing is an essential part of any marketing efforts. Focused on producing and distributing relevant, useful information to potential customers, your content plan should be designed to let your brand shine. It’s also how you’re going to build credibility and authority in your industry. If you want to create uniquely targeted content, each piece …