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// by Matt Doyle
Artificial intelligence (AI) is trendier than ever. It was on the agenda of the January 2023 World Economic Forum (WEF) meeting, where attendees used ChatGPT, a natural language processing tool driven by AI technology while highlighting ethical and regulatory concerns about the impact of AI. Originally launched on November 30, 2022, ChatGPT 4 became available within three-and-a-half months …
Artificial Intelligence Is The Core Of Modern MarketingRead More
// by Matt Doyle
Search engine optimization is a huge and constantly changing area within marketing. The algorithms are always changing and the strategies that worked yesterday may not work the next. That said, SEO is a must-know tool for anyone with a business online, so here is a crash course in search engine optimization.
// by Matt Doyle
Digital marketing is always changing, so is the role of the customer. With the internet and information constantly at the customer’s fingertips, they expect a lot more from the brands and companies they buy from.
Customers increasingly support brands that use “cause marketing’, this is where a brand advocates for a particular cause, mission or purpose. Now the emphasis is less on customer acquisition and more focused on creating connections with customers and brands. This is where digital marketing helps.
Digital Marketing and the Changing Role of the CustomerRead More
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