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// by Matt Doyle
Google’s Search Generative Experience (SGE) is an AI-driven feature that aims to reshape the way we interact with search engines. It provides immediate answers on the search results page, reducing the need for users to click through to websites. Businesses need to stay informed and adapt their SEO and PPC strategies to remain competitive. SGE …
How Google’s AI-Driven SGE Can Impact Your BusinessRead More
// by Matt Doyle
AI-powered innovations are transforming the way the hospitality industry operates. From conversational AI that enhances customer interactions to personalized marketing strategies that target guests more effectively, the impact of AI in hospitality is far-reaching. Dynamic pricing algorithms are also changing the game, allowing hotels to optimize their room rates in real-time based on demand and …
// by Matt Doyle
The Profound Impact of Artificial Intelligence on Business this Past Year ChatGPT and artificial intelligence (AI) have had a profound impact on small to medium-sized businesses (SMBs) in the past year. ChatGPT’s ability to process natural language enhances customer interactions and improves customer support for SMBs. It also helps in content marketing, refining social media …
// by Matt Doyle
Check this article on how AI tools can help streamline the content creation process by generating content briefs in minutes. This article written by Cheryl Baldwin, Director of Marketing and Communications @ WSI, explores how AI tools can be used to save time for marketers and writers. AI tools can be a game-changer for busy …
How to Generate Content Briefs Quickly Using AI ToolsRead More
// by Matt Doyle
Written by: Robert Mitchell WSI, Chief Artificial Intelligence Officer Summary: The speed of change that artificial intelligence (AI) has brought about in the healthcare industry is astounding. Here’s a digital marketing perspective on the topic. The speed of change that artificial intelligence (AI) has brought about in the healthcare industry is astounding. It’s a revolution in …
How AI is Revolutionizing Healthcare: A Digital Marketing PerspectiveRead More
// by Matt Doyle
Artificial intelligence (AI) is trendier than ever. It was on the agenda of the January 2023 World Economic Forum (WEF) meeting, where attendees used ChatGPT, a natural language processing tool driven by AI technology while highlighting ethical and regulatory concerns about the impact of AI. Originally launched on November 30, 2022, ChatGPT 4 became available within three-and-a-half months …
Artificial Intelligence Is The Core Of Modern MarketingRead More
// by Matt Doyle
Search engine optimization is a huge and constantly changing area within marketing. The algorithms are always changing and the strategies that worked yesterday may not work the next. That said, SEO is a must-know tool for anyone with a business online, so here is a crash course in search engine optimization.
// by Matt Doyle
Digital marketing is always changing, so is the role of the customer. With the internet and information constantly at the customer’s fingertips, they expect a lot more from the brands and companies they buy from.
Customers increasingly support brands that use “cause marketing’, this is where a brand advocates for a particular cause, mission or purpose. Now the emphasis is less on customer acquisition and more focused on creating connections with customers and brands. This is where digital marketing helps.
Digital Marketing and the Changing Role of the CustomerRead More
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