How Google’s AI-Driven SGE Can Impact Your Business

Google’s Search Generative Experience (SGE) is an AI-driven feature that aims to reshape the way we interact with search engines. It provides immediate answers on the search results page, reducing the need for users to click through to websites. Businesses need to stay informed and adapt their SEO and PPC strategies to remain competitive. SGE may lead to changes in advertising strategies and a shift towards focusing on user experience. Marketers need to acquire new skills and focus on user intent and context to thrive in the changing digital marketing landscape.

See the Blog written by Cecilia Decima, Marketing Project Manager WSI

What is Search Generative Experience & How Can it Impact Your Business (wsiworld.com)