When marketing your brand, asking the right questions and making sure your product or service meets the needs of your ideal customer is crucial to be successful. As you can imagine, such process requires a conversation between you and your prospect to ensure you understand what they’re looking for and how you can help them. That’s what we call conversational marketing.
What is Conversational Marketing?
When your potential customers are using technology while looking for information online, it is your responsibility as a brand (or a marketer) to act as a consultant. What it means is that you’re expected to be always available to answer any questions about your brand, products or services; whether it’s happening on your website, social media channels or mobile devices.
Due to the growing demand for information readily available the moment we request it, conversational marketing is now possible thanks to chatbots deployed through message-based technologies (such as webchat, Facebook Messenger, and even SMS text messages) and artificial intelligence (AI). Engaging and building a connection between your potential buyers and your business is what is said to essentially improve the odds of turning them into paying customers.
AI and Chatbots
Today’s Artificial Intelligence helps businesses learn and understand the types of consumer questions that require immediate answers. A properly configured chatbot can respond to customer queries by either linking to a helpful resource on your website, providing the opportunity to request information or redirecting the conversation to a live staff member.
While this kind of AI is here to help connect businesses with their customers, you still need to be wary of a chatbot interaction and when the real person should step into a conversation.
The bottom line of successful conversational marketing strategy is the ability to provide meaningful engagement with your visitors as well as understanding what they’re looking for. In order to achieve it and continue doing it effectively, we need to rely on technology to interpret, analyze, categorize, and eventually deliver the right response to those interacting with your messaging platforms.
Do you have what it takes to tap into conversational marketing?
Famous WSI Results is a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.