When marketing your brand, asking the right questions and making sure your product or service meets the needs of your ideal customer is crucial to be successful. As you can imagine, such process requires a conversation between you and your prospect to ensure you understand what they’re looking for and how you can help them. …
3 Ways to Qualify Existing Leads with Video Data
As marketers, we know video is an important marketing tactic to engage with your visitors and spark purchase intent. If you read our last post on the 3 different stages of the potential client’s journey, then you also know about the pivotal role that video can play in your marketing automation. Are you looking for …
Successful Video & Marketing Automation in 5 Steps
At this point, you know why Marketing Automation is so important. You understand why video is a great communication tool. You’ve seen how goals influence marketing automation, and how video can be incorporated into those goals. Last time, we talked all about why using videos and Marketing Automation is beneficial for your business. Today, we are going to dive …
How to Use Video Content with Marketing Automation
Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses. You probably have some questions. If you’re reading this article, chances are you already know how important video is to your marketing strategy. By combining video and marketing automation, …
5 Reasons Why Your Business Could Benefit from Marketing Automation
Staying up to date with the ongoing marketing trends these days means constantly researching, learning and trying new techniques and tools. The workload and responsibilities of a modern marketer change just as fast. Think of Facebook or Instagram. The new updates roll in so often that if you logged into your account after 6 months of …
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5 Secret Steps to Gaining an Edge on Your Competitors
Every business industry has to contend with competitors – it is just the nature of a global world where companies can reach consumers, no matter where they are located. While this can be detrimental, it also could be beneficial. Think on it a moment; competitors make your business work harder to retain and stand …
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7 Little Changes That’ll Make a Big Difference With Your Lead Generation
A steady stream of qualified leads is the life’s work of any business that wants to thrive and grow. A salespersons’ or marketers’ main goal should be to set up a successful lead generation campaign to keep their sales funnel full. Just how this should be done is often a mystery to many. Those of …
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5 Tips for Growing Leads With Marketing Automation
The ultimate goal for your online marketing is to generate more leads and convert them into paying customers. A good marketing automation solution can multiply your effectiveness to attract more website visits, and nurture your leads through their entire buying process. Here are five ways to target, personalize and automate your marketing messages across multiple …