Email marketing is an extremely powerful tool for nurturing leads, promoting consistent engagement, and driving lead conversions. That being said, with people’s inboxes constantly overflowing with countless emails from businesses and brands like yours, you have to think of ways to stand out from the crowd.
If you still haven’t used email marketing to its full potential, we got you covered. Check out these tips from our friends at WSI and learn what you need to do to strengthen your email campaigns in 2021.
5 Email Marketing Tips for 2021
1. Understand your customers and their interests
A compelling email marketing strategy starts with how well you know your target audience. In order to deliver compelling email marketing this year, make sure you’ve done your research. If you’re not already doing so, it’s time to start collecting the data and creating customer profiles before building and implementing your email marketing strategy.
2. Understand copywriting best practices
Delivering compelling email marketing also comes with a strong understanding of copywriting best practices. If you want to send great emails that will help nurture your leads, here are a few tips and guidelines to follow when building the contents of your email, from the subject line to the body:
Subject Lines
An effective subject line is an essential component of a compelling email. The subject line acts as the gatekeeper, and if it doesn’t grab the initial attention of your audience, chances are they will not open and read the content of your email. To figure out which subject lines work best for your email campaigns, look into A/B testing. A/B testing allows you to test different subject lines to see which ones result in the highest open rates.
Related Post: 10 Ways to Improve Your Email Marketing Subject Lines
Visuals
Including a variety of visuals is an effective way to appeal to and engage with your audience. Incorporating visual elements such as images, GIFs, infographics, memes, and even videos can help influence your audience. Visuals also help break up chunks of text in your email marketing campaigns, and they’re a great way to engage with people.
Call-to-Actions
Don’t forget to use actionable language and be clear and concise in the body of your emails. Ultimately, you want your audience to act on something after they’ve read your email. Your goal is to lead them to the next step of the customer journey.
3. Segment your email list
Segmentation is more important than ever before because not everyone in your audience has the same needs and interests. Sending the exact same email to everyone on your mailing list is no longer effective, especially when it comes to driving lead conversion. That’s because they are probably at different stages of your marketing and sales funnel. It’s important to understand and deliver the experience your future customers expect, even through email marketing.
4. Optimize your emails for mobile
In 2020, 50% of all website traffic worldwide was generated through mobile devices. Another way to deliver compelling email marketing in 2021 is to optimize your emails for mobile viewing. By now, it’s clear that responsive web design is an integral part of your mobile marketing strategy. According to Hubspot, 48% of emails are opened on mobile devices.
5. Marketing automation
Marketing automation can help turn your prospects into loyal customers. Instead of blasting your entire mailing list with endless sales messages, marketing automation can help you provide relevant information to your audience. That way, they have a chance to absorb the information about your product or service, building a mutually beneficial relationship.
One aspect of marketing automation is the use of email drip campaigns. Drip campaigns are essentially scheduled sets of marketing emails that are trigger-based. What does that mean? Drip campaigns help deliver the right messages at the right time.
Need help?
Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing efforts. We are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.
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