• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to footer

Before Header

Call us today for help!  (302) 407-0430

  • Facebook
  • LinkedIn
  • Phone
  • Twitter
  • YouTube

Famous WSI Results of Delaware

Full Service Advertising Agency offering SEO, Internet Marketing, Social Media Marketing, Web Design and More!

  • Home
  • About Us
    • Team
    • Why WSI?
  • Our Services
    • Web Presence
      • Website Design
      • Directory Listings
    • Adaptive SEO
      • Search Engine Marketing
      • Search Engine Optimization (SEO)
      • Local Marketing Strategies
    • Email Marketing
    • Social Media Optimization
    • Mobile SEO
    • Video Marketing
  • Our Clients
    • Testimonials
    • Email Marketing Clients
    • Social Media Clients
    • Directory Listing Clients
    • Website Design Clients
  • Blog
    • Resources
  • Visit Our Partner
  • Contact Us
    • Employment

Mobile Menu

Schedule A Free Consultation Now!

Find out how we can help your business grow.

(302) 407-0430

  • Home
  • About Us
    • Team
    • Why WSI?
  • Our Services
    • Web Presence
      • Website Design
      • Directory Listings
    • Adaptive SEO
      • Search Engine Marketing
      • Search Engine Optimization (SEO)
      • Local Marketing Strategies
    • Email Marketing
    • Social Media Optimization
    • Mobile SEO
    • Video Marketing
  • Our Clients
    • Testimonials
    • Email Marketing Clients
    • Social Media Clients
    • Directory Listing Clients
    • Website Design Clients
  • Blog
    • Resources
  • Visit Our Partner
  • Contact Us
    • Employment
  • Facebook
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
5 Steps to Successful Content Marketing Strategy

5 Steps to Successful Content Marketing Strategy

5 Steps to Successful Content Marketing Strategy

June 20, 2019 //  by admin

Content marketing gives small businesses a chance to become publishers of valuable information and allows them a better success rate when competing with larger competitors.  While any business can publish and curate content, many brands have a hard time developing the mindset to create a consistent flow of new, interesting information. 

Content Marketing Mix 

According to the experts, a best-in-class content marketing mix should consist of: 

  • 65% original content (created by your business)
  • 25% curated content
  • 10% syndicated content

Sharing a marketing mix of different sources of high value content can help with leveraging your resources more efficiently, while better engaging your target audience. 

Want to know more? Here’s 5 tips for creating a successful content marketing strategy. 

 

5 Tips for Successful Content Marketing Strategy 

 

1. Identify Your Ideal Customers – This is a key in order to create an effective roadmap for your content marketing strategy. Where do your customers hang out in real life and online? What forums and websites do they visit? What challenges do they face and what kind of content can you create that will help them overcome these challenges? Buyers are already overwhelmed by the amount of content that businesses generate, so it is imperative to focus on quality instead of quantity.
 

2. Repurpose Content – Don’t waste your marketing budgets on recreating content that already exists. Convert existing content into quality one that is well-thought-out in order to be well-received, hence leading to more conversions. There are undoubtedly presentations, proposals, brochures and action plans that can be adapted for content marketing purposes.
 

Content Marketing

3. Perform Content Audit – Replace or remove outdated content from your website, brochures, presentations and action plans. Few businesses visit their own website on a regular basis and often fail to identify outdated information. A content audit will show you where you need to remove and replace old legacy content.
 

4. Share Quality Content – If you’re working with content that’s more than five years old, you might find that it contains good information but the tone, style and focus don’t hit the mark anymore. Improving and tweaking existing content can stretch your marketing budget and make your content more effective.
 

5. Use Content in New and Creative Ways – Transform case studies into downloadable infographics, turn internal company news into blog posts or short form video content, and post photos from your conferences and work functions to Pinterest and Facebook. Make your content strategy as far-reaching and effective as possible using innovative ways to turn it into multimedia, news items or any type of content that your target audience would want to consume. 

 

As you can see, curating content that is meaningful in an organized, valuable way can be a valuable part of any successful content marketing strategy. But what if most small businesses can’t spend too much time on creating quality content?  This is where you can outsource help! 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Category: Content Marketing, digital marketing, marketing planTag: content marketing, Content Marketing Advantage, content marketing delaware, content marketing experts delaware, content marketing plan, content marketing tips

Previous Post: «How to Kickstart Search Engine Optimization for Your Local Business How to Kickstart Search Engine Optimization for Your Local Business
Next Post: What You Should Know About Pinterest Advertising Pinterest Advertising»

Footer

Find Us

Our Office

FAMOUS WSI RESULTS
(302) 407-0430

14 Ashley Place
Wilmington, DE 19804

Contact Us

Contact our office today. We are ready to help your business grow. There is no better time than now.
Contact Now →

Newletter

Newsletter Sign Up Form Coming Soon
  • Facebook
  • LinkedIn
  • Phone
  • Twitter
  • YouTube

Copyright © 2023 · Famous WSI Results