Documenting your content marketing goes beyond the surface of what content you’re creating. You need to ask yourself why you’re creating it, whom you’re creating it for, what channels you’ll use to support it and how it will support your content marketing strategy. Ask yourself – What is the Goal of This Content? Choosing the …
3 Steps to Creating a Successful Content Plan
Content marketing is an essential part of any marketing efforts. Focused on producing and distributing relevant, useful information to potential customers, your content plan should be designed to let your brand shine. It’s also how you’re going to build credibility and authority in your industry. If you want to create uniquely targeted content, each piece …
5 Steps to Successful Content Marketing Strategy
Content marketing gives small businesses a chance to become publishers of valuable information and allows them a better success rate when competing with larger competitors. While any business can publish and curate content, many brands have a hard time developing the mindset to create a consistent flow of new, interesting information. Content Marketing Mix According to …
What are Google Brand Accounts and Why Should Have One
There’s no denying that Google likes to constantly improve its formula in order to stay relevant and bring its users the best search results possible. While that kind of commitment to excellence surely is applaudable, it also means we need to keep abreast of every change Google suggests. That is if we want to get the …
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How to Use Video Content with Marketing Automation
Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses. You probably have some questions. If you’re reading this article, chances are you already know how important video is to your marketing strategy. By combining video and marketing automation, …
5 Secret Steps to Gaining an Edge on Your Competitors
Every business industry has to contend with competitors – it is just the nature of a global world where companies can reach consumers, no matter where they are located. While this can be detrimental, it also could be beneficial. Think on it a moment; competitors make your business work harder to retain and stand …
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How Small Businesses Can Make Big Impressions With Content Marketing
Small business owners who have been actively promoting their business are aware of how hard it is to compete with their larger counterparts. For one, their marketing budgets are minuscule compared to the advertising and branding resources that a larger company typically has at their disposal. That shouldn’t deter them. Spending more money on advertising …
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7 Steps to Creating an Effective Content Marketing Plan
Content marketing gives small businesses a chance to become publishers of news and content, allowing them a better success rate when competing with their larger counterparts. Any business can more affordably publish and curate content. However, many businesses have a hard time developing the mindset to create a consistent flow of new, interesting information. While …
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