Documenting your content marketing goes beyond the surface of what content you’re creating. You need to ask yourself why you’re creating it, whom you’re creating it for, what channels you’ll use to support it and how it will support your content marketing strategy. Ask yourself – What is the Goal of This Content? Choosing the …
3 Steps to Creating a Successful Content Plan
Content marketing is an essential part of any marketing efforts. Focused on producing and distributing relevant, useful information to potential customers, your content plan should be designed to let your brand shine. It’s also how you’re going to build credibility and authority in your industry. If you want to create uniquely targeted content, each piece …
5 Steps to Successful Content Marketing Strategy
Content marketing gives small businesses a chance to become publishers of valuable information and allows them a better success rate when competing with larger competitors. While any business can publish and curate content, many brands have a hard time developing the mindset to create a consistent flow of new, interesting information. Content Marketing Mix According to …
7 Steps to Creating an Effective Content Marketing Plan
Content marketing gives small businesses a chance to become publishers of news and content, allowing them a better success rate when competing with their larger counterparts. Any business can more affordably publish and curate content. However, many businesses have a hard time developing the mindset to create a consistent flow of new, interesting information. While …
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Are You Making These 5 Content Marketing Mistakes?
The first step in creating a content marketing plan for your business is to identify your ‘Unique Selling Proposition‘ (USP). USP is your company’s answer to the question, “Why should customers buy from us instead of our competitors?” If you haven’t taken the time to answer this question, then you haven’t identified what makes your company …