Take advantage of the holiday season this year by embracing these five mobile marketing strategies. Digital marketers have been pointing to the growing importance of mobile marketing since smartphones have literally become the ‘digital lifeline’ for many Americans. (10% of American smartphone owners say that it is their only connection to the internet and 30% …
How to Mix Up Your Digital Marketing Strategy to Achieve Success
The digital world can be hard for many small and large businesses alike to navigate. The fast paced world of the internet and convoluted list of best digital marketing practices make choosing the right methods downright mind boggling. While there isn’t a clear cut way to building and maintaining a strong digital presence; there are many …
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10 Huge SEO Mistakes You Do Not Want to Make
Are you in the process of re-designing your website? A website re-design should not focus solely on aesthetics; form and function should be considered, as well. A flashy exterior will not help if people can’t find your website via search or can intuitively navigate throughout your site’s pages. While Search Engine Optimization (SEO) is in …
Is There a Future for SEO?
Just as the numerous conspiracy theories have resurfaced this election season, so too has the unfounded rumors that SEO is dead. Seriously, these SEO death rumors have been circulating since 1997. I’m happy to say that there are not many marketers buying into this myth. Go ahead and Google, “Is SEO dead 2016” and you will …
How to Kiss Your Competition Goodbye
Want to Get Ahead of Your Competion? Check Out this ‘How To Kiss Your Competitive Edge Goodbye’ infographic. It shows that 63% of companies that use automated marketing are outgrowing their competitors and that ONLY 37% of B2B marketers are using marketing automation. Interestingly, tweets containing pictures generate 128% more replies than those that don’t. Yet, …
5 Steps to Gaining a Competitive Advantage Using Digital Marketing Tools
Are you looking to grow your business and edge out the competition? Using a variety of digital marketing tools in the right way can help you to achieve your goals. A key factor in gaining the advantage over your competitors is to identify significant digital marketing trends. Then use those trends to take steps to improve …
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