The digital world can be hard for many small and large businesses alike to navigate. The fast paced world of the internet and convoluted list of best digital marketing practices make choosing the right methods downright mind boggling.
While there isn’t a clear cut way to building and maintaining a strong digital presence; there are many different methods that, depending on the industry and customer base, are better suited for some businesses than others.
The good news is that a use of basic components that should be central to every great digital marketing strategy can help you achieve your business goals. In our latest digital marketing video, we want to help you hone in on the 7 key components of the WSI Digital Marketing Mix:
If you don’t know where you are headed, then how are you going to get there? Create a digital marketing blueprint which will vary depending on your goals. This will give you a much better chance of actually accomplishing your goals.
Take a full audit of your digital properties that are already in place and determine what can be salvaged and what needs to be totally scrapped.
Promote your content across the digital marketplace using Adaptive SEO™ . SEO is a constantly evolving, so becoming more adaptable makes sense.
4. Paid Advertising
Getting your marketing messages in front of the right people , in the right places at the right time is the chief goal of paid advertising.
5. Social Media
Many businesses look at social media as something trending that they can ignore. This is a mistake. Social Media allow businesses to openly communicate with potential customers on a medium where they choose to be, why wouldn’t you do it? Social media platforms are like massive, 24-hour conferences with endless networking opportunities!
6. Marketing Automation
One of the best things about digital marketing is the amazing technologies of marketing automation that makes the lives of marketers so much easier. This allows for capturing, nurturing and communicating with potential customers while building brand loyalty.
Believe it or not, email is still an amazing way of communicating and nurturing not only potential customers, but existing ones too. Less is often more when it comes to email — the key is to determine what your audience wants to read and also how often they want to receive it.
Success comes to those businesses that take these seven components and combine them to create a digital marketing blueprint fine-tuned to achieve your loftiest goals.
Routine monitoring, testing and improving of your digital marketing efforts will keep your business on track and drive results for your business.
If you would like help with your digital marketing campaign, get in touch. We are expert marketing consultants in Delaware.