For the past 7 years, the headquarter of We Simplify the Internet in Toronto, Canada has made our top 5 marketing predictions for the upcoming year. We look at the predictions of the past year, grade ourselves and look at what we believe will come in the future. Evaluating our predictions from last year, we …
Post-Pandemic Digital Trends That Aren’t Going Anywhere
The COVID-19 pandemic forced many businesses, marketers, and customers to rethink how they communicate, interact and do business. Companies all over the world have had to adapt to an ever-changing and unprecedented business environment. As a result, online activity has been accelerated significantly since the beginning of the pandemic, and many of these new digital …
Post-Pandemic Digital Trends That Aren’t Going AnywhereRead More
Purpose-Driven Marketing: What It Means & How To Use It
What is Purpose-Driven Marketing? Purpose-Driven Marketing goes beyond the corporate bottom line and is fueled and centered around a particular cause, mission, purpose or vision. This is a relatively new movement that many businesses and brands are centering their business models around to connect with their audience. According to a Forbes interview, a purpose-driven brand …
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How To Choose Topics for Your Content Marketing
Documenting your content marketing goes beyond the surface of what content you’re creating. You need to ask yourself why you’re creating it, whom you’re creating it for, what channels you’ll use to support it and how it will support your content marketing strategy. Ask yourself – What is the Goal of This Content? Choosing the …
The Future of Voice Search is Here!
Voice search started in 2011 with little fanfare. Most users who tried voice search found that those searches failed. Many times the thing they were searching for is not what showed up on their device. That was then, this is now. Voice search was a unique way to search. Now it is the norm. Voice …
Changes to Google Maps Are Coming ~ How to Stay Relevant
Google had their annual I/O development conference this month and many changes to Google Maps are coming. Google rolled out a new core update in the middle of June and plans on more updates are coming next month. One of the main things they focused on was Google Maps on mobile devices. Google is releasing …
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Local SEO -What you Need to Know
What is Search Engine Optimization? Well, there are many technical terms for SEO. The way I explain it – Local SEO is anticipating how people will search for your product or service. Marketers seek to show up for a person’s search term as the best possible result in search engine. For Example, when someone is …
5 Email Marketing Tips for Creating Compelling Campaigns in 2021
Email marketing is an extremely powerful tool for nurturing leads, promoting consistent engagement, and driving lead conversions. That being said, with people’s inboxes constantly overflowing with countless emails from businesses and brands like yours, you have to think of ways to stand out from the crowd. If you still haven’t used email marketing to its …
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