Voice search started in 2011 with little fanfare. Most users who tried voice search found that those searches failed. Many times the thing they were searching for is not what showed up on their device. That was then, this is now. Voice search was a unique way to search. Now it is the norm. Voice search has become much more reliable. Studies show approximately 50 % of US adults will use voice search in the next week. What happened?
Mainly, voice technology is getting more precise. Beginning with the launch in late 2019 of the BERT algorithm which better understands the intent behind users’ search queries. Plus, the most recent launch of LAMDA at last month’s Google I/O convention.
Voice search is finding what we are looking for at a far more accurate rate. These programs are learning not only what we say, but the intent of what we mean. As a result, we receive more relevant results. This in turn is leading to higher conversions for businesses.
There are two main ways we conduct a voices search; through voice activated speakers or our mobile devices. Each has its own purpose. Many searches through voice activated speakers are done from the home or office. In fact, according to Google, over 50% of homes keeps their speakers in a common area. On the other hand, mobile search is used more when trying to find a business. Let’s look at the features of each.
Consumers use the voice-activated speakers for many reasons. According to Google, what motivates consumers to use voice assistance is the ability to multi-task. It makes the daily routine more manageable and instantaneously gives people the results for which they are searching. These are just some of the reasons. Leave comments below of why you use the virtual assistant.
Now for the reasons why people use mobile search and how. Currently, over 27% of searches globally are done through mobile devices. Also, over 60% of smartphone users contact businesses directly as a result of using mobile search. Mobile users look for certain things when using smartphones. They compare prices, research products, look for restaurant menus, a movie or online shopping options. What are some of the ways you use your mobile device
s? Share your comments below.
Whether through a smartphone or voice assistant, many engage in voice search regularly. This trend is not a fad and will be around for a long time. Embrace it and make your web presence optimized for voice search by getting listed on all virtual assistant directories, such as Alexa, Siri, Cortana, Google Assistant and more. If you need help submitting your business to these services, contact us.
Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing efforts. We are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.