Voice search started in 2011 with little fanfare. Most users who tried voice search found that those searches failed. Many times the thing they were searching for is not what showed up on their device. That was then, this is now. Voice search was a unique way to search. Now it is the norm. Voice …
Changes to Google Maps Are Coming ~ How to Stay Relevant
Google had their annual I/O development conference this month and many changes to Google Maps are coming. Google rolled out a new core update in the middle of June and plans on more updates are coming next month. One of the main things they focused on was Google Maps on mobile devices. Google is releasing …
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Local SEO -What you Need to Know
What is Search Engine Optimization? Well, there are many technical terms for SEO. The way I explain it – Local SEO is anticipating how people will search for your product or service. Marketers seek to show up for a person’s search term as the best possible result in search engine. For Example, when someone is …
5 Email Marketing Tips for Creating Compelling Campaigns in 2021
Email marketing is an extremely powerful tool for nurturing leads, promoting consistent engagement, and driving lead conversions. That being said, with people’s inboxes constantly overflowing with countless emails from businesses and brands like yours, you have to think of ways to stand out from the crowd. If you still haven’t used email marketing to its …
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7 Steps to Attracting More Qualified Leads Online
Leads are the lifeblood of a business. But too often, businesses focus on lead quantity and not enough on lead quality. And while having a full lead funnel is important, you want to make sure you generate leads that have a higher likelihood of converting and becoming a customer. Join us on our upcoming webinar to learn the essential building blocks …
5 Ways to Digitally Transform Your Business in 2021
If we learned anything last year, it’s that a need to pivot your business during a global pandemic is essential. Have you fully embraced a digital marketplace and transformed your business model in order to accommodate the needs of your customers? If the answer is no, we got your back. Being part of the WSI …
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The Importance of Inbound Marketing
There is a place for both inbound and outbound marketing for any business. Both methods work, but inbound marketing can be more cost effective, as it has a higher ROI. Not sure what inbound marketing is or how to run a successful campaign for your business? Our friends and digital marketing experts at WSI are sharing everything …
How to Create an All-Star LinkedIn Profile
If you have ever asked yourself this, then you might want to pay attention. LinkedIn is the largest social network based solely on building professional connections around the globe. Whether you are looking for professional connections within your industry or just looking for people with similar interests, a LinkedIn Profile is something all professionals should …