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Lead generation is a critical driver in your business’s growth, which is why marketing and sales teams dedicate so much time and resources to it. Of course, in the perfect world, you would always have high-quality leads coming in; but we all know that getting those high-value leads is easier said than done. Not to …
What are the Top Lead Gen Tactics for Your Business in 2023?Read More
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Would you like to know how to use AI apps while building a digital marketing strategy? You’re not alone. The rise of readily available and user-friendly artificial intelligence (AI) applications started in 2022 and has continued to grow rapidly into 2023. After its November 30, 2022 release, many marketers began using ChatGPT. The AI tool continues …
How Do AI Apps Fit Into Your Digital Strategy and SEO?Read More
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In August 2022, Google asked digital marketers to focus on creating original content that is helpful to people instead of content solely focused on search engine optimization (SEO). The helpful content update stated that Google intends to reward content and websites where visitors feel they had a satisfying experience. Have you noticed changes in search visibility or traffic in Google …
Google’s Helpful Content Update for Digital MarketersRead More
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Written by: Daphne Anderson Summary: Digital word-of-mouth is a powerful tool to help you reach new customers and grow your business. And in this post, we’ll take a closer look at digital word-of-mouth and how you can use it to your advantage. Marketers and business owners are always looking for new ways to reach their …
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Famous WSI Results is proud to announce that our team at WSI has won 13 WMA WebAwards in 2022! This is a highly competitive digital marketing landscape and we cannot be more proud of the dedication, passion, and hard work that everyone put in to make this happen. Check out this video showcasing all of …
// by Matt Doyle
Search engine optimization is a huge and constantly changing area within marketing. The algorithms are always changing and the strategies that worked yesterday may not work the next. That said, SEO is a must-know tool for anyone with a business online, so here is a crash course in search engine optimization.
// by Matt Doyle
Digital marketing is always changing, so is the role of the customer. With the internet and information constantly at the customer’s fingertips, they expect a lot more from the brands and companies they buy from.
Customers increasingly support brands that use “cause marketing’, this is where a brand advocates for a particular cause, mission or purpose. Now the emphasis is less on customer acquisition and more focused on creating connections with customers and brands. This is where digital marketing helps.
Digital Marketing and the Changing Role of the CustomerRead More
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Video marketing is an important part of the marketing field as it helps to humanize your business and engage customers along the decision journey. There is a movement away from the “business-to-business” approach and towards a “human-to-human” approach. The more video is used, the more engaged the audience, and the more connections and trust are built.
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