Over the years, LinkedIn has become a resourceful platform not only for individuals looking for work but also for businesses trying to market their brand. Since this specific medium has always been rooted in networking, its marketing potential turns out to be so valuable these days. Is your company actively present on LinkedIn? There are …
What You Should Know About Pinterest Advertising
If you own a business, you probably already understand how an established online presence can benefit your brand. Social media is not only a free tool for marketers and business owners that can be utilized to bring more brand awareness, but it can also be a vital element of any advertising efforts. Do you want …
5 Steps to Successful Content Marketing Strategy
Content marketing gives small businesses a chance to become publishers of valuable information and allows them a better success rate when competing with larger competitors. While any business can publish and curate content, many brands have a hard time developing the mindset to create a consistent flow of new, interesting information. Content Marketing Mix According to …
How to Kickstart Search Engine Optimization for Your Local Business
There are many Search Engine Optimization tactics and at times it has frustrated even digital marketing professionals to determine which one of them work and which don’t. One thing is clear, though. Google is rewarding those websites that are optimized across the board for all types of devices including mobile and desktop. What local businesses …
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Ways to Improve Your Digital Marketing Strategy and Reach New Customers
Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do a least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach those customers? …
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Are You a Potential Cybersecurity Victim?
Do you know the status of your cybersecurity? How about that of your business? If you aren’t sure of the answers to these questions, you could be making a big mistake. One that may cost you sensitive information, or worse, the data of your clients. You’ve seen the news recently: hacks and data breaches have resulted …
Here’s How a Dedicated Landing Page Can Get You More Leads
Did you know creating a dedicated landing page for your advertising campaigns can lead to higher conversion rates? Website conversion centered on improving your current marketing materials and catering to your current clientele can really pay off. If you’re here to find the answer on how to turn site visitors into paying customers, you came to the …
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How to Master Voice Search Optimization
Voice search has been making strides in the recent years and we’re not surprised. After all, it is a more convenient way for customers to find what they’re looking for online. Not to mention, it’s way quicker to ask your phone for an answer than it is to type it out. The more important question …