There is a place for both inbound and outbound marketing for any business. Both methods work, but inbound marketing can be more cost effective, as it has a higher ROI. Not sure what inbound marketing is or how to run a successful campaign for your business? Our friends and digital marketing experts at WSI are sharing everything …
How to Create an All-Star LinkedIn Profile
If you have ever asked yourself this, then you might want to pay attention. LinkedIn is the largest social network based solely on building professional connections around the globe. Whether you are looking for professional connections within your industry or just looking for people with similar interests, a LinkedIn Profile is something all professionals should …
How to Be SMART When Defining Your Business Goals
Whether you’re ready or not, the New Year is just around the corner. Now is the time to think about your business goals and some unique ideas to nurture your brand but… you need to be smart about it. What is SMART? SMART is an acronym often used in marketing to best define your marketing …
10 Ways to Improve Your Email Marketing Subject Lines
Email marketing is an effective tool to connect with your customers when done right. The title that you give your email can make a big difference as to whether it ends up in the SPAM folder or is opened by the reader. Let’s face it, your audience will judge an email by its subject line, …
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What You Have to Know about ADA Compliance
Did you know that only 2% of websites are fully accessible for people living with a disability? One of the most popular cases of failing to accommodate visually impaired users was back in 2019 when Beyoncé’s website was sued over the lack of website accessibility. Other popular cases included Target and Domino’s Pizza. According to …
What You Can Do to Improve Your Search Strategy
As marketers, it’s obvious we need to keep abreast of the changes in search behavior. After all, SEO is about being relevant in whatever way people are searching, no matter how quickly it may change… The smartest search strategy is the one that recognizes SEO consists of many elements that need to work together in …
6 Helpful Tips for Capturing Online Reviews & Improving Your SEO Efforts
SEO takes time to build traffic, which is why it’s important to utilize every way you can to boost your rankings. Did you know that by monitoring and capturing online reviews, you can exponentially improve your search engine optimization efforts? Yes, you read it right. One of the most powerful and cost-effective marketing tools for …
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10 Ways to Use Video Marketing to Promote Your Business
Visual content is a quick and powerful way to grab your customer’s attention. While a photograph can say a thousand words, great video marketing strategy has potential to quickly generate leads for your business. Why is that? Because videos are direct, concrete and easily consumable in a short amount of time. There are many kinds …
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