A common them of our digital marketing content is that in the realm of selling goods and services on the Internet, it really is about your customers, not you (and your business). Good digital marketing comes down to these three things: sell a product or service that’s useful to customers, create content and information that …
Webinar Watch: 15 Ways to Adapt to the Digital Landscape of 2015
The Dictionary.com definition of change is to make the form, nature, content, future course, etc., of (something) different from what it is or from what it would be if left alone. By that definition (and any other) the Internet changes every single day. Whether it’s Google’s Doodle or their search engine algorithm, nothing the company …
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5 Digital Trends To Get You Ahead In 2015
One of the best ways to get ahead of your competitors is to take your marketing efforts above and beyond theirs. Because of the constant and rapid changes of the digital marketing space, the opportunities to do this are plentiful – they just require time, effort and a little bit of risk. The first step …
5 Digital Marketing Predictions For 2015
Every January over on Moz’s blog, Rand Fishkin makes a set of predictions about digital marketing for the upcoming year. These posts are fun, interesting, relevant and valuable, which is everything you want content to be in 2015. Since we like the idea of pushing ourselves to think outside the box, we’re going to publish …
WSI Forms New Supplier Partnerships With SoMedia, BigCommerce
New Partnerships It may sound like circular reasoning, but the success behind our network has always been the network. Our brand as we know it today has grown exponentially not only because of our group of Digital Marketing Consultants, but because of the incredible teams we’ve partnered with as well. This network of partnerships has …
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8 SEO Benefits of Pinterest in your Web Presence
Just when you thought you had your social media strategyand web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Pinterest is a social photo sharing website that has also …
Why Making Google+ Part of your Web Presence and SEO Strategy is a Really Good Idea
Google first introduced its social network, Google+, in June 2011. Just six months later it reportedly had 62 million users and is on track for 400 million users by the end of 2012. That will be half of Facebook’s total current user base in a fraction of the time, and double Twitter’s! Just recently, Google …
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WHY IS MOBILE MARKETING SO IMPORTANT?
Because it’s too big to ignore. I’m sure you’re well aware of the emergence of smartphones and tablets, but really focus on how prevalent they are the next time you’re, well…the next time you’re anywhere. Take a minute to observe your surroundings when you’re in these places or situations: The workplace – do we ever …