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How Google’s AI-Driven SGE Can Impact Your Business

May 27, 2024 //  by Matt Doyle

Google’s Search Generative Experience (SGE) is an AI-driven feature that aims to reshape the way we interact with search engines. It provides immediate answers on the search results page, reducing the need for users to click through to websites. Businesses need to stay informed and adapt their SEO and PPC strategies to remain competitive. SGE …

How Google’s AI-Driven SGE Can Impact Your BusinessRead More

A Crash Course in Search Engine Optimization

August 2, 2022 //  by Matt Doyle

Search engine optimization is a huge and constantly changing area within marketing. The algorithms are always changing and the strategies that worked yesterday may not work the next. That said, SEO is a must-know tool for anyone with a business online, so here is a crash course in search engine optimization.

A Crash Course in Search Engine OptimizationRead More

What You Can Do to Improve Your Search Strategy

September 8, 2020 //  by admin

As marketers, it’s obvious we need to keep abreast of the changes in search behavior. After all, SEO is about being relevant in whatever way people are searching, no matter how quickly it may change… The smartest search strategy is the one that recognizes SEO consists of many elements that need to work together in …

What You Can Do to Improve Your Search StrategyRead More

6 Helpful Tips for Capturing Online Reviews & Improving Your SEO Efforts

August 25, 2020 //  by admin

SEO takes time to build traffic, which is why it’s important to utilize every way you can to boost your rankings. Did you know that by monitoring and capturing online reviews, you can exponentially improve your search engine optimization efforts? Yes, you read it right. One of the most powerful and cost-effective marketing tools for …

6 Helpful Tips for Capturing Online Reviews & Improving Your SEO EffortsRead More

Latest Google Update & What You Have to Know About Featured Snippets

February 17, 2020 //  by admin

As you know, regular Google updates are nothing short of unusual to see for a digital marketer. Last year, one of the biggest changes that affected website rankings across the board was definitely the https update and the SSL certificate requirement for all companies who were conducting business online. In 2020, Google is taking a …

Latest Google Update & What You Have to Know About Featured SnippetsRead More

How to Master Voice Search Optimization in 2019

January 31, 2019 //  by admin

Voice search has been making strides in the recent years and we’re not surprised. After all, it is a more convenient way for customers to find what they’re looking for online. Not to mention, it’s way quicker to ask your phone for an answer than it is to type it out. The more important question …

How to Master Voice Search Optimization in 2019Read More

Here’s why Your HTTP Website Is Losing Traffic

July 17, 2018 //  by admin

In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage http websites collecting some sort of customer data. If you’re one of the web owners  who still …

Here’s why Your HTTP Website Is Losing TrafficRead More

What are Google Brand Accounts and Why Should Have One

February 22, 2018 //  by admin

  There’s no denying that Google likes to constantly improve its formula in order to stay relevant and bring its users the best search results possible.   While that kind of commitment to excellence surely is applaudable, it also means we need to keep abreast of every change Google suggests. That is if we want to get the …

What are Google Brand Accounts and Why Should Have OneRead More

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