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If we learned anything last year, it’s that a need to pivot your business during a global pandemic is essential. Have you fully embraced a digital marketplace and transformed your business model in order to accommodate the needs of your customers? If the answer is no, we got your back. Being part of the WSI …
5 Ways to Digitally Transform Your Business in 2021Read More
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If you’re looking for immediate results, implementing a Pay-Per-Click (PPC) advertising campaign is a great Internet marketing tool for bringing traffic to your website. It’s also important to realize that these campaigns need to be properly setup and closely monitored to confirm that they are working effectively. There are 7 Key Elements to keep in mind …
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Google the term ‘PPC is Dead’ and you’ll find a plethora of blogs dated way back to 2009 claiming that Pay Per Click is no longer a viable way to advertise. They claim that the high level of competition is playing a huge role in the downward spiral of PPC. If you read between the …
Why We Don’t Believe Pay Per Click Is Dead And You Shouldn’t EitherRead More
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Pay-per-click (PPC) advertising is a great way to drive traffic to your website quickly and to hopefully increase sales. Though it sounds simple, if you use the wrong keywords or lack a compelling message you could be wasting your advertising dollars. The beauty of pay-per-click advertising is the transparency; you can see where every penny …
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Our last blog addressed targeted marketing and how important it was to reach out to consumers where they are. With the huge increase of google searches coming from mobile devices, it makes sense that targeting potential customers on mobile platforms with strategies such as PPC marketing will serve your business well. Also, with googles new …
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Want to Hit Your Target Market? Pay Per Click (PPC) Advertising can be a great way to drive targeted traffic to your website. Online advertising not only helps you make sales, it connects you to potential customers and builds awareness about your brand and your product. With Google’s new mobile-friendly algorithm, making your PPC Campaign …
Why Targeting Your Customers Where They Are Is Good For BusinessRead More
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Remarketing uses online display advertising to retarget visitors who have left your website to browse other websites without becoming your customer. The goal is to serve up relevant ads which serve to reinforce your message and hopefully bring them back to engage with your website further. Here are 4 good reasons why you should be leveraging remarketing …
4 Reasons You Should Consider Remarketing for Your Delaware BusinessRead More
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If you’re running a Pay Per Click Campaign and sending your target market to the home page of your website, you may just be wasting your money. More than likely your home page is a overall synopsis of your business products or services and full of distractions. Creating a Landing Page that has a clear …
5 Reasons to Create a Targeted Landing Page for Your PPC CampaignRead More
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