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5 Reasons to Create a Targeted Landing Page for Your PPC Campaign

March 12, 2015 //  by admin

If you’re running a Pay Per Click Campaign and sending your target market to the home page of your website, you may just be wasting your money. More than likely your home page is a overall synopsis of your business products or services and full of distractions. Creating a Landing Page that has a clear CTA (Call to Action) can make for a more effective PPC campaign and increase your conversion rate.

5 Reasons to Create a Targeted Landing Page for Your PPC Campaign:

  1. Creates a more relevant experience -this will increase your conversion rate
  2. Creates a better impression for the person that clicks on your ad – when the landing page matches the ad, it gives a more positive feeling that they made a “good click”
  3. Avoids sending mixed messages – when a PPC Ad sends the consumer to a ‘home page’, there is too many distracting messages and it will dilute the effect of your campaign
  4. Experimentation & Testing – allows for easier testing of many variations of messaging and layout by using landing pages
  5. Traffic Budget– You will see a better ROI by optimizing your landing page for improved Quality Score and conversions, than by simply increasing your PPC campaign budget to get more traffic

Want a Better Result for Your Next PPC Campaign? Create a Targeted Land Page Will ↑↑↑ Increase Your Conversion Rate!

If your need help with your next PPC Campaign, contact the digital marketing experts of Delaware at FamousWSIResults.com | (302) 407-0430 | MDoyle@FamousWSIResults.com

Check Out Our Video on 5 Landing Page Pointers:

Category: Landing Page, Pay Per Click, PPCTag: Landing Page, Pay Per Click, PPC

Previous Post: « 5 Steps to Gaining a Competitive Advantage Using Digital Marketing Tools
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Reader Interactions

Trackbacks

  1. ‘Not-so-Smart’ Website Design | Advertising Is Simple Delaware says:
    December 21, 2015 at 2:38 pm

    […] “57% of companies DON’T Know how to optimize copy on their landing pages.” […]

  2. Level Up Your Landing Pages Using These Strategies | Landing Page Optimization Delaware says:
    August 23, 2016 at 9:18 am

    […] into paying customers. However, sending customers who click on ads to a devoted, standalone landing pages is not the mainstream, […]

  3. The Anatomy of a Great Landing Page That Converts says:
    August 30, 2016 at 9:24 am

    […] been discussing the benefits of creating a dedicated landing page for digital advertising campaigns for the last few weeks. The main point we have been trying to […]

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