Our last blog addressed targeted marketing and how important it was to reach out to consumers where they are. With the huge increase of google searches coming from mobile devices, it makes sense that targeting potential customers on mobile platforms with strategies such as PPC marketing will serve your business well.
Also, with googles new mobile algorithm that give better search rankings done from mobile devices to those businesses whose websites are better optimized for mobile, targeting the mobile users can give you a much higher success rate in your marketing efforts.
Check Out this ‘Targeted Lead Generation’ Infographic by WSI:
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