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Anyone under the age of 20 will stare blankly when you reference the word ‘pound’ for the symbol [#] instead of ‘hashtag’ . . . the meaning of this #symbol changed with the birth of Twitter nine years ago. Twitter was created by Jack Dorsey to enable text messaging with cross platform capability (phone, computers, and other devices). Back then, smart phones were …
What’s in a #? Why Every Business Should Be Using #HashtagsRead More
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How Social Butterflies Respond to Social Advertising Social Advertising has become a key ingredient for growing brand awareness in the digital arena. Companies that cater to their social audience through advertising on Facebook, Youtube, LinkedIn and Twitter are boosting their brand awareness by a whopping 45%. Social Media platforms provide your business with the ability to aim your advertising …
How Social Butterflies Respond to Social Advertising InfographicRead More
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Google will begin indexing tweets in real time sometime this month. It’s expected that tweets will be seen in Google’s search results as soon as they are posted. What does this mean for Businesses? This could be a potential issue for businesses that are using twitter for customer service. Every interaction has a potential to …
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Today is the day that Google is launching a new algorithm that will give mobile-friendly websites better ranking to businesses that have optimized their websites for mobile users. Businesses that haven’t heeded Google’s long time warning may find themselves way down in the search result rankings today or soon after. Google will penalize websites that fail to …
Google’s New Mobile-Friendly Algorithm Rolling Out Today – Is Your Business Ready?Read More
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With Google’s mobile-friendly algorithm rolling out April 21st, your business needs to get mobile fast! This new algorithm will give better rankings to those business who have a mobile-friendly site. Google says this update will have a “significant impact” on mobile users’ searchresults. According to Google, “As more people use mobile devices to access the internet, our …
Why Google’s New Mobile-Friendly Algorithm Could Hurt Your BusinessRead More
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The first step in creating a content marketing plan for your business is to identify your ‘Unique Selling Proposition‘ (USP). USP is your company’s answer to the question, “Why should customers buy from us instead of our competitors?” If you haven’t taken the time to answer this question, then you haven’t identified what makes your company …
Why Content Marketing is SO Important for Your Delaware BusinessRead More
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Are you Getting Personal With Customers? More than likely your competition is! Today’s customer is being wooed with ‘just for me’ content and they are definitely enjoying being the center of attention. 40% of consumers buy from retailers that offering a unique personalized shopping experience. Check out this month’s infographic from www.WSIWorld.com
Get Close, Get Personal … Your Customers Want It InfographicRead More
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Want to Get Ahead of Your Competion? Check Out this ‘How To Kiss Your Competitive Edge Goodbye’ infographic. It shows that 63% of companies that use automated marketing are outgrowing their competitors and that ONLY 37% of B2B marketers are using marketing automation. Interestingly, tweets containing pictures generate 128% more replies than those that don’t. Yet, …
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