This is a very important post for any business, organization or individual with a website. Starting now (October 2017), most sites will display a “Not Secure” warning in Google Chrome browser (and eventually others) if they have not upgraded from “http” to “https”. In order to avoid your customers seeing the warning security messages on …
Chrome HTTP Security Warning and How To Go About It
If you follow our FWSIR news section vigilantly, you know a few weeks ago we shared an important notice about Google Chrome HTTP security warning changes that you should be taking seriously as a standalone or client IC web manager. So what does that mean exactly? Google Chrome is changing the security indicator warnings that will …
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Why You Should Care About the Difference Between HTTP and HTTPS
If you’re in charge of your own standalone IC Site or client sites that have forms on web pages that are HTTP (not HTTPS), you might have received an email from Google Search Console warning you that starting October 17, 2017, these pages will be marked with a ‘Not Secure’ warning in Chrome. Do you manage websites that …
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Improve Customer Engagement with Video Marketing in 5 Steps
Are you looking for powerful marketing tools to instantly (and successfully) connect with your customers? Online video is now very accessible and hugely popular! It is repeatedly proving itself as an effective way to improve customer engagement, increase brand awareness and attract search engine traffic. So what are you waiting for? Consider investing in …
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Successful Video & Marketing Automation in 5 Steps
At this point, you know why Marketing Automation is so important. You understand why video is a great communication tool. You’ve seen how goals influence marketing automation, and how video can be incorporated into those goals. Last time, we talked all about why using videos and Marketing Automation is beneficial for your business. Today, we are going to dive …
How to Use Video Content with Marketing Automation
Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses. You probably have some questions. If you’re reading this article, chances are you already know how important video is to your marketing strategy. By combining video and marketing automation, …
5 Reasons Your Delaware Retail Store Needs a Mobile App Now
Ecommerce has been making strides in the digital marketing industry, and it’s time for traditional retail stores to acknowledge it. Considering the digital era we live in now and how fast it changes, the shopping experience will only continue to evolve for both the shops and the customers. Needless to say, it’s only smart for …
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Inbound Marketing Gives a Higher ROI Than Outbound Marketing
There is a place for both inbound and outbound marketing for any business. Both methods work, but inbound marketing can be more cost effective, as it has a higher ROI. This infographic ‘That Extraordinary, ROI-Driving Engine We Call Inbound Marketing’ reveals that the average cost per lead is much lower for inbound marketing versus outbound marketing. In …
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