Google will begin indexing tweets in real time sometime this month. It’s expected that tweets will be seen in Google’s search results as soon as they are posted.
What does this mean for Businesses?
This could be a potential issue for businesses that are using twitter for customer service. Every interaction has a potential to show up in search results. If you have a customer that is complaining about bad service or faulty product, that tweet could show up on the front page when a customer is searching Google for a business. However, if your business is committed to monitoring and providing fast social customer service, it could be a huge benefit because it will give customers the impression that you care about your social reputation.
For more information on how this will affect business, check out this article by Chris Crum from WebProNews; Google’s Twitter Update Is About To Hit