Learn how organizing your website content into structured topic hubs beyond the blog helps AI search tools recognize your expertise and recommend your business to local clients across Delaware, New Jersey, Pennsylvania, Maryland, and Northern Virginia. Read the blog post here. Why Some Businesses Get Recommended by AI and Others Don’t: Going Beyond the Blog …
Smarter AI for Smarter Business: Build an Expert GPT Now
The New Frontier of AI for Smarter Business: GPTs That Think Like Your Team If you’ve ever wished your assistant could remember how you work, what tone your business uses, or how your team handles customer onboarding—this blog is for you. Custom GPTs aren’t just time-saving chatbots or automation tools. Instead, they are the cutting …
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Unlocking Google Analytics 4 for Better Business Insights
Have you installed Google Analytics 4 but never used it, or are you wondering what Google Analytics even is? Then this webinar recap blog is just what you need! WSI Certified Digital Marketing Consultant Melanie Gard has been part of the WSI family since 2009. She has been a business owner and entrepreneur for over 20 years, …
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The WSI Team Won 13 WMA WebAwards in 2022!
Famous WSI Results is proud to announce that our team at WSI has won 13 WMA WebAwards in 2022! This is a highly competitive digital marketing landscape and we cannot be more proud of the dedication, passion, and hard work that everyone put in to make this happen. Check out this video showcasing all of …
A Crash Course in Search Engine Optimization
Search engine optimization is a huge and constantly changing area within marketing. The algorithms are always changing and the strategies that worked yesterday may not work the next. That said, SEO is a must-know tool for anyone with a business online, so here is a crash course in search engine optimization.
Digital Marketing and the Changing Role of the Customer
Digital marketing is always changing, so is the role of the customer. With the internet and information constantly at the customer’s fingertips, they expect a lot more from the brands and companies they buy from.
Customers increasingly support brands that use “cause marketing’, this is where a brand advocates for a particular cause, mission or purpose. Now the emphasis is less on customer acquisition and more focused on creating connections with customers and brands. This is where digital marketing helps.
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Purpose-Driven Marketing: What It Means & How To Use It
What is Purpose-Driven Marketing? Purpose-Driven Marketing goes beyond the corporate bottom line and is fueled and centered around a particular cause, mission, purpose or vision. This is a relatively new movement that many businesses and brands are centering their business models around to connect with their audience. According to a Forbes interview, a purpose-driven brand …
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How To Choose Topics for Your Content Marketing
Documenting your content marketing goes beyond the surface of what content you’re creating. You need to ask yourself why you’re creating it, whom you’re creating it for, what channels you’ll use to support it and how it will support your content marketing strategy. Ask yourself – What is the Goal of This Content? Choosing the …
