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Blog

Smarter AI for Smarter Business: Build an Expert GPT Now

May 7, 2025 //  by Finn

The New Frontier of AI for Smarter Business: GPTs That Think Like Your Team If you’ve ever wished your assistant could remember how you work, what tone your business uses, or how your team handles customer onboarding—this blog is for you. Custom GPTs aren’t just time-saving chatbots or automation tools. Instead, they are the cutting …

Smarter AI for Smarter Business: Build an Expert GPT NowRead More

Unlocking Google Analytics 4 for Better Business Insights

July 6, 2023 //  by admin

Have you installed Google Analytics 4 but never used it, or are you wondering what Google Analytics even is? Then this webinar recap blog is just what you need! WSI Certified Digital Marketing Consultant Melanie Gard has been part of the WSI family since 2009. She has been a business owner and entrepreneur for over 20 years, …

Unlocking Google Analytics 4 for Better Business InsightsRead More

The WSI Team Won 13 WMA WebAwards in 2022!

September 20, 2022 //  by admin

Famous WSI Results is proud to announce that our team at WSI has won 13 WMA WebAwards in 2022! This is a highly competitive digital marketing landscape and we cannot be more proud of the dedication, passion, and hard work that everyone put in to make this happen. Check out this video showcasing all of …

The WSI Team Won 13 WMA WebAwards in 2022!Read More

A Crash Course in Search Engine Optimization

August 2, 2022 //  by Matt Doyle

Search engine optimization is a huge and constantly changing area within marketing. The algorithms are always changing and the strategies that worked yesterday may not work the next. That said, SEO is a must-know tool for anyone with a business online, so here is a crash course in search engine optimization.

A Crash Course in Search Engine OptimizationRead More

Digital Marketing and the Changing Role of the Customer

July 6, 2022 //  by Matt Doyle

Digital marketing is always changing, so is the role of the customer. With the internet and information constantly at the customer’s fingertips, they expect a lot more from the brands and companies they buy from.

Customers increasingly support brands that use “cause marketing’, this is where a brand advocates for a particular cause, mission or purpose. Now the emphasis is less on customer acquisition and more focused on creating connections with customers and brands. This is where digital marketing helps.

Digital Marketing and the Changing Role of the CustomerRead More

Purpose-Driven Marketing: What It Means & How To Use It

September 17, 2021 //  by admin

What is Purpose-Driven Marketing? Purpose-Driven Marketing goes beyond the corporate bottom line and is fueled and centered around a particular cause, mission, purpose or vision. This is a relatively new movement that many businesses and brands are centering their business models around to connect with their audience. According to a Forbes interview, a purpose-driven brand …

Purpose-Driven Marketing: What It Means & How To Use ItRead More

How To Choose Topics for Your Content Marketing

August 25, 2021 //  by admin

Documenting your content marketing goes beyond the surface of what content you’re creating. You need to ask yourself why you’re creating it, whom you’re creating it for, what channels you’ll use to support it and how it will support your content marketing strategy. Ask yourself – What is the Goal of This Content? Choosing the …

How To Choose Topics for Your Content MarketingRead More

10 Ways to Improve Your Email Marketing Subject Lines

November 10, 2020 //  by admin

Email marketing is an effective tool to connect with your customers when done right. The title that you give your email can make a big difference as to whether it ends up in the SPAM folder or is opened by the reader. Let’s face it, your audience will judge an email by its subject line, …

10 Ways to Improve Your Email Marketing Subject LinesRead More

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