Search engine optimization is a huge and constantly changing area within marketing. The algorithms are always changing and the strategies that worked yesterday may not work the next. That said, SEO is a must-know tool for anyone with a business online, so here is a crash course in search engine optimization.
Digital Marketing and the Changing Role of the Customer
Digital marketing is always changing, so is the role of the customer. With the internet and information constantly at the customer’s fingertips, they expect a lot more from the brands and companies they buy from.
Customers increasingly support brands that use “cause marketing’, this is where a brand advocates for a particular cause, mission or purpose. Now the emphasis is less on customer acquisition and more focused on creating connections with customers and brands. This is where digital marketing helps.
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Use Video Marketing to Humanize Your Business
Video marketing is an important part of the marketing field as it helps to humanize your business and engage customers along the decision journey. There is a movement away from the “business-to-business” approach and towards a “human-to-human” approach. The more video is used, the more engaged the audience, and the more connections and trust are built.
Digital Marketing Skills You Need to Succeed
Digital marketing skills and social media marketing skills are in high demand. This is illustrated by the fact that at least fifty percent of the top ten job listings on Linked In incorporate a need for digital and media foundations. The fastest growing occupations are Media Coordinator, Search Manager and Social Media Coordinator. According to …
Famous WSI Results is Thankful for All Our Great Customers
WE APPRECIATE YOUR BUSINESS! READ SOME OF THE NICE THINGS OUR CUSTOMERS SAY ABOUT US “WSI and Matt Doyle are great to work with. Matt came in and did a lot of revisions and SEO work quickly and accurately. I highly recommend him and his company.” ~ Sherm Porter – Sherm’s Catering “I have only …
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5 Digital Marketing Predictions from WSI for 2022
For the past 7 years, the headquarter of We Simplify the Internet in Toronto, Canada has made our top 5 marketing predictions for the upcoming year. We look at the predictions of the past year, grade ourselves and look at what we believe will come in the future. Evaluating our predictions from last year, we …
Post-Pandemic Digital Trends That Aren’t Going Anywhere
The COVID-19 pandemic forced many businesses, marketers, and customers to rethink how they communicate, interact and do business. Companies all over the world have had to adapt to an ever-changing and unprecedented business environment. As a result, online activity has been accelerated significantly since the beginning of the pandemic, and many of these new digital …
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Purpose-Driven Marketing: What It Means & How To Use It
What is Purpose-Driven Marketing? Purpose-Driven Marketing goes beyond the corporate bottom line and is fueled and centered around a particular cause, mission, purpose or vision. This is a relatively new movement that many businesses and brands are centering their business models around to connect with their audience. According to a Forbes interview, a purpose-driven brand …
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