Google Analytics has always been a powerful tool for businesses. As digital marketing becomes increasingly important, small businesses need to have expert marketing tools that can help them analyze their online presence and optimize their marketing strategies. That’s where Google Analytics 4 (GA4) comes in. GA4 is a tool that can provide small businesses with valuable insights into their …
What are the Top Lead Gen Tactics for Your Business in 2023?
Lead generation is a critical driver in your business’s growth, which is why marketing and sales teams dedicate so much time and resources to it. Of course, in the perfect world, you would always have high-quality leads coming in; but we all know that getting those high-value leads is easier said than done. Not to …
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How Do AI Apps Fit Into Your Digital Strategy and SEO?
Would you like to know how to use AI apps while building a digital marketing strategy? You’re not alone. The rise of readily available and user-friendly artificial intelligence (AI) applications started in 2022 and has continued to grow rapidly into 2023. After its November 30, 2022 release, many marketers began using ChatGPT. The AI tool continues …
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Google’s Helpful Content Update for Digital Marketers
In August 2022, Google asked digital marketers to focus on creating original content that is helpful to people instead of content solely focused on search engine optimization (SEO). The helpful content update stated that Google intends to reward content and websites where visitors feel they had a satisfying experience. Have you noticed changes in search visibility or traffic in Google …
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What is Digital Word-of-Mouth?
Written by: Daphne Anderson Summary: Digital word-of-mouth is a powerful tool to help you reach new customers and grow your business. And in this post, we’ll take a closer look at digital word-of-mouth and how you can use it to your advantage. Marketers and business owners are always looking for new ways to reach their …
The WSI Team Won 13 WMA WebAwards in 2022!
Famous WSI Results is proud to announce that our team at WSI has won 13 WMA WebAwards in 2022! This is a highly competitive digital marketing landscape and we cannot be more proud of the dedication, passion, and hard work that everyone put in to make this happen. Check out this video showcasing all of …
A Crash Course in Search Engine Optimization
Search engine optimization is a huge and constantly changing area within marketing. The algorithms are always changing and the strategies that worked yesterday may not work the next. That said, SEO is a must-know tool for anyone with a business online, so here is a crash course in search engine optimization.
Digital Marketing and the Changing Role of the Customer
Digital marketing is always changing, so is the role of the customer. With the internet and information constantly at the customer’s fingertips, they expect a lot more from the brands and companies they buy from.
Customers increasingly support brands that use “cause marketing’, this is where a brand advocates for a particular cause, mission or purpose. Now the emphasis is less on customer acquisition and more focused on creating connections with customers and brands. This is where digital marketing helps.
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