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Have you ever been browsing for a certain product online and either changed your mind about buying it or just want to take time to do more research? You may have noticed after looking at a particular item, banner ads for that product follow you wherever you go. They’re in your home stream on Facebook, …
Why Remarketing is a Good Investment of Your Advertising DollarsRead More
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Our last blog addressed targeted marketing and how important it was to reach out to consumers where they are. With the huge increase of google searches coming from mobile devices, it makes sense that targeting potential customers on mobile platforms with strategies such as PPC marketing will serve your business well. Also, with googles new …
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Want to Hit Your Target Market? Pay Per Click (PPC) Advertising can be a great way to drive targeted traffic to your website. Online advertising not only helps you make sales, it connects you to potential customers and builds awareness about your brand and your product. With Google’s new mobile-friendly algorithm, making your PPC Campaign …
Why Targeting Your Customers Where They Are Is Good For BusinessRead More
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Anyone under the age of 20 will stare blankly when you reference the word ‘pound’ for the symbol [#] instead of ‘hashtag’ . . . the meaning of this #symbol changed with the birth of Twitter nine years ago. Twitter was created by Jack Dorsey to enable text messaging with cross platform capability (phone, computers, and other devices). Back then, smart phones were …
What’s in a #? Why Every Business Should Be Using #HashtagsRead More
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How Social Butterflies Respond to Social Advertising Social Advertising has become a key ingredient for growing brand awareness in the digital arena. Companies that cater to their social audience through advertising on Facebook, Youtube, LinkedIn and Twitter are boosting their brand awareness by a whopping 45%. Social Media platforms provide your business with the ability to aim your advertising …
How Social Butterflies Respond to Social Advertising InfographicRead More
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Google will begin indexing tweets in real time sometime this month. It’s expected that tweets will be seen in Google’s search results as soon as they are posted. What does this mean for Businesses? This could be a potential issue for businesses that are using twitter for customer service. Every interaction has a potential to …
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1. Extend Your Reach with Google AdWords Ad Extensions 2. YouTube Advertising Gets You Seen 3. Improve Promotion Using Google’s Display Network 4. Stay Top of Mind with Remarketing 5. Don’t Forget Your Mobile Audience Google introduced a significant update to their search algorithm last week that improves mobile user’s experience when searching on the phones. …
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Today is the day that Google is launching a new algorithm that will give mobile-friendly websites better ranking to businesses that have optimized their websites for mobile users. Businesses that haven’t heeded Google’s long time warning may find themselves way down in the search result rankings today or soon after. Google will penalize websites that fail to …
Google’s New Mobile-Friendly Algorithm Rolling Out Today – Is Your Business Ready?Read More
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