Facebook has changed the way businesses are marketing their products and services. Constructing a social media marketing strategy via Facebook can be extremely overwhelming for business owners who do not know that best way to target their potential clients. Attracting a significant amount of new followers does not happen overnight, this is something that grows …
Social Media Tips for Young Delaware Professionals
Social Media sites are a digital resource to connect with friends, family, co-workers, ect, often sharing and discussing personal information in a very public platform. Employers are now utilizing these platforms to find the right employee for the job. So as young adults start to transition into the professional world, it’s important to understand that …
The Time to Embrace Mobile for Your Delaware Business is now!
As mobile technology continues to flourish the digital world, it is absolutely crucial for Delaware business owners to keep up with the latest mobile trends that seem to vary as each day passes. Smart phone are now becoming the more logical choice when “surfing the web”. So how effective is mobile marketing? See below to learn …
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5 Simple SEO Tips to Enhance Your Business Web Presence
Adaptive Search Engine Optimization (SEO) refers to practices that enhance your website’s visibility in “organic” web searches – that is unpaid searches based upon the algorithm used by search engines. The goal of Adaptive SEO is to have your web presence appear on the first page of the search engines when someone is searching for …
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5 Best Practices When Writing Email Subject Lines
Email is still an effective tool to connect to your customer when done right. The title that you give your email can make a big difference as to whether it ends up in the SPAM folder or is opened by the reader. The best email titles are short, descriptive and give the reader a reason …
The Importance Of Your Competitors Web Presence
In our previous blog we discussed what competitor conversation were and where they were happening. In this blog we are going to elaborate more on where they are online and what you should focus on in order to get ahead of the competition. By identifying and following these steps below, you will be able to …
Follow These Steps To Get Ahead Of The Competition
To actually compete with your competitors, in today’s society you must first follow their conversations with customers. What message are they sending? Are customers leaving good reviews? Do they have a large social media following? What kind of information are they writing in their blogs? This is all information that can be used to get …
5 Benefits of Blogging For Your Delaware Business
Business owners have often debated whether or not blogging is relevant for their Delaware business. Regardless of your company size, blogging plays an essential role in terms of your online content marketing strategy. According to a recent study from Hubspot, 57% of companies who have a blog reported acquiring a customer from their blog. So …