As marketers, we know video is an important marketing tactic to engage with your visitors and spark purchase intent. If you read our last post on the 3 different stages of the potential client’s journey, then you also know about the pivotal role that video can play in your marketing automation. Are you looking for …
Successful Video & Marketing Automation in 5 Steps
At this point, you know why Marketing Automation is so important. You understand why video is a great communication tool. You’ve seen how goals influence marketing automation, and how video can be incorporated into those goals. Last time, we talked all about why using videos and Marketing Automation is beneficial for your business. Today, we are going to dive …
How to Use Video Content with Marketing Automation
Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses. You probably have some questions. If you’re reading this article, chances are you already know how important video is to your marketing strategy. By combining video and marketing automation, …
5 Reasons Why Your Business Could Benefit from Marketing Automation
Staying up to date with the ongoing marketing trends these days means constantly researching, learning and trying new techniques and tools. The workload and responsibilities of a modern marketer change just as fast. Think of Facebook or Instagram. The new updates roll in so often that if you logged into your account after 6 months of …
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5 Secret Steps to Gaining an Edge on Your Competitors
Every business industry has to contend with competitors – it is just the nature of a global world where companies can reach consumers, no matter where they are located. While this can be detrimental, it also could be beneficial. Think on it a moment; competitors make your business work harder to retain and stand …
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5 Tips for Growing Leads With Marketing Automation
The ultimate goal for your online marketing is to generate more leads and convert them into paying customers. A good marketing automation solution can multiply your effectiveness to attract more website visits, and nurture your leads through their entire buying process. Here are five ways to target, personalize and automate your marketing messages across multiple …
5 Best Practices of Marketing Automation for Your Delaware Business
Turning visitors into leads and leads into new customers. Successfully delivering appropriate messages helps you lead customers step by step through their buying cycle. Marketing automation enables you to set up a workflow of highly personalized marketing messages designed to convert website visitors into leads and then your new leads into paying customers. Here are …
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Use Marketing Automation to Improve Customer Experience
Marketing can be a huge time sucker, with all the different strategies that businesses need to employ in order to remain relevant within their industries. Between blogging, email marketing, social media marketing, creation of valuable content such as ebooks, white papers and the lot, any business owner can become intimidated by the sheer amount of …
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