The sensory overload that is the internet can make it difficult to get the attention of your target audience. While laying the foundation for an internet presence by posting relevant and valuable content, graphics and video to web properties and on social media is an important part of digital marketing; these strategies don’t often generate speedy …
Think Your Business Doesn’t Need Videos? You’re Wrong
Adding great quality content stuffed with keywords was at one time the way to rise in search results rankings. Well, those days are long gone and have been for some time. As the internet becomes more inundated with content, videos and images are beginning to appear in Google search results. So it stands to reason the …
Think Your Business Doesn’t Need Videos? You’re WrongRead More
Why We Don’t Believe Pay Per Click Is Dead And You Shouldn’t Either
Google the term ‘PPC is Dead’ and you’ll find a plethora of blogs dated way back to 2009 claiming that Pay Per Click is no longer a viable way to advertise. They claim that the high level of competition is playing a huge role in the downward spiral of PPC. If you read between the …
Why We Don’t Believe Pay Per Click Is Dead And You Shouldn’t EitherRead More
Are You Making These 5 Content Marketing Mistakes?
The first step in creating a content marketing plan for your business is to identify your ‘Unique Selling Proposition‘ (USP). USP is your company’s answer to the question, “Why should customers buy from us instead of our competitors?” If you haven’t taken the time to answer this question, then you haven’t identified what makes your company …
Go Forth and Multiply Your Conversion Rates!
Your conversion rate correlates directly to your landing page. A well-thought out and well- tested landing page with relevant and strategically placed Call-to-Actions can give you a much higher return on investment. By doing A/B Testing on your landing pages, you can more specifically determine which landing page design works best to give you a …
5 Key Components to Improve Customer Acquisition
In today’s increasingly over-crowded online marketplace, the key to building a loyal customer base is to consistently follow an effective digital marketing plan – something most companies still fail to do. Here are five key components for a digital marketing plan to take your customer acquisition to the next level. If you would like help …
6 Tips for Improving Your Digital Marketing Strategy
6 Essential elements for a successful digital marketing strategy! Today’s crowded digital market place makes it harder to stand out from your competitors and with so many internet advertising choices it’s hard to determine how to best use of your marketing budget. The key is to create a personalized customer focused digital marketing strategy. Watch this video to learn about the 6 essential elements of a digital marketing plan …
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4 Reasons You Should Consider Remarketing for Your Delaware Business
Remarketing uses online display advertising to retarget visitors who have left your website to browse other websites without becoming your customer. The goal is to serve up relevant ads which serve to reinforce your message and hopefully bring them back to engage with your website further. Here are 4 good reasons why you should be leveraging remarketing …
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