Are you in the process of re-designing your website? A website re-design should not focus solely on aesthetics; form and function should be considered, as well. A flashy exterior will not help if people can’t find your website via search or can intuitively navigate throughout your site’s pages. While Search Engine Optimization (SEO) is in …
Is There a Future for SEO?
Just as the numerous conspiracy theories have resurfaced this election season, so too has the unfounded rumors that SEO is dead. Seriously, these SEO death rumors have been circulating since 1997. I’m happy to say that there are not many marketers buying into this myth. Go ahead and Google, “Is SEO dead 2016” and you will …
Check Out These 7 Steps to Guaranteed SEO Success for Your Delaware Business
If you want to outsmart the competition using successful SEO Tactics, then watch this video now! Get great results for your Delaware Business using these 7 steps to attract more search traffic to your website, giving you a great way to create more interest and connect with potential customers. If you would like help with …
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The Battle for Internet Supremacy and Simplifying SEO
It’s true. Getting onto the front page of Google for your particular keywords is a battle. Moreover, not one of those quick little skirmishes that are over in a few days, but a full out war that calls for consistent commitment of troops and evaluation of strategy. It’s no wonder small business owners that have …
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Increase Leads and Sales With Digital Advertising
The sensory overload that is the internet can make it difficult to get the attention of your target audience. While laying the foundation for an internet presence by posting relevant and valuable content, graphics and video to web properties and on social media is an important part of digital marketing; these strategies don’t often generate speedy …
Think Your Business Doesn’t Need Videos? You’re Wrong
Adding great quality content stuffed with keywords was at one time the way to rise in search results rankings. Well, those days are long gone and have been for some time. As the internet becomes more inundated with content, videos and images are beginning to appear in Google search results. So it stands to reason the …
Think Your Business Doesn’t Need Videos? You’re WrongRead More
Why We Don’t Believe Pay Per Click Is Dead And You Shouldn’t Either
Google the term ‘PPC is Dead’ and you’ll find a plethora of blogs dated way back to 2009 claiming that Pay Per Click is no longer a viable way to advertise. They claim that the high level of competition is playing a huge role in the downward spiral of PPC. If you read between the …
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Are You Making These 5 Content Marketing Mistakes?
The first step in creating a content marketing plan for your business is to identify your ‘Unique Selling Proposition‘ (USP). USP is your company’s answer to the question, “Why should customers buy from us instead of our competitors?” If you haven’t taken the time to answer this question, then you haven’t identified what makes your company …