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Google the term ‘PPC is Dead’ and you’ll find a plethora of blogs dated way back to 2009 claiming that Pay Per Click is no longer a viable way to advertise. They claim that the high level of competition is playing a huge role in the downward spiral of PPC. If you read between the …
Why We Don’t Believe Pay Per Click Is Dead And You Shouldn’t EitherRead More
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The first step in creating a content marketing plan for your business is to identify your ‘Unique Selling Proposition‘ (USP). USP is your company’s answer to the question, “Why should customers buy from us instead of our competitors?” If you haven’t taken the time to answer this question, then you haven’t identified what makes your company …
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Your conversion rate correlates directly to your landing page. A well-thought out and well- tested landing page with relevant and strategically placed Call-to-Actions can give you a much higher return on investment. By doing A/B Testing on your landing pages, you can more specifically determine which landing page design works best to give you a …
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In today’s increasingly over-crowded online marketplace, the key to building a loyal customer base is to consistently follow an effective digital marketing plan – something most companies still fail to do. Here are five key components for a digital marketing plan to take your customer acquisition to the next level. If you would like help …
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6 Essential elements for a successful digital marketing strategy! Today’s crowded digital market place makes it harder to stand out from your competitors and with so many internet advertising choices it’s hard to determine how to best use of your marketing budget. The key is to create a personalized customer focused digital marketing strategy. Watch this video to learn about the 6 essential elements of a digital marketing plan …
6 Tips for Improving Your Digital Marketing StrategyRead More
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Remarketing uses online display advertising to retarget visitors who have left your website to browse other websites without becoming your customer. The goal is to serve up relevant ads which serve to reinforce your message and hopefully bring them back to engage with your website further. Here are 4 good reasons why you should be leveraging remarketing …
4 Reasons You Should Consider Remarketing for Your Delaware BusinessRead More
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Are you looking to grow your business and edge out the competition? Using a variety of digital marketing tools in the right way can help you to achieve your goals. A key factor in gaining the advantage over your competitors is to identify significant digital marketing trends. Then use those trends to take steps to improve …
5 Steps to Gaining a Competitive Advantage Using Digital Marketing ToolsRead More
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Adaptive Search Engine Optimization (SEO) refers to practices that enhance your website’s visibility in “organic” web searches – that is unpaid searches based upon the algorithm used by search engines. The goal of Adaptive SEO is to have your web presence appear on the first page of the search engines when someone is searching for …
5 Simple SEO Tips to Enhance Your Business Web PresenceRead More
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