Just because you are a small to medium-sized business (SMB) does not mean you are not a target for online criminals phishing attacks. In fact, it’s the opposite. Being a small to medium-sized business makes you an easier target for cybercriminals. While targeting a larger corporation may lead to more lucrative payouts, these larger corporations …
8 Ways to Get Client Testimonials
One of the most powerful and cost-effective marketing tools for your business are client testimonials. Why? Because they deliver value from the people that know your services or products best. If you’re wondering how to ask your clients to provide feedback about your work, we have great ideas that bring quick results. Check them out …
What Does Legal Compliance and User Trust Mean in 2018?
So far, 2018 has been a big year for enforcing legal compliance (GDPR) and user trust (HTTPS), which are both critical elements to running your business online these days. The important question to ask now is: When was the last time you updated your website? If lately you’ve been noticing less traffic and conversions, it’s …
What Does Legal Compliance and User Trust Mean in 2018? Read More
Choosing the Right Facebook Template for Your Business
Managing a Facebook business page can be intimidating, but thankfully there is a certain feature that can guide you through this process. We’re talking about a Facebook Template! Choosing the right one for your business can be detrimental to capturing leads, so make sure you give it some thought before you start setting up …
Choosing the Right Facebook Template for Your BusinessRead More
How to Run a Successful Facebook Contest Campaign
Being the most popular social media platform out there, Facebook is a great marketing tool these days for any business out there who’s looking to either convert or build awareness around the brand. If your ultimate goal is to grow your business through new clients and sales, it’s time to consider running a Facebook contest. Here’s …
Here’s why Your HTTP Website Is Losing Traffic
In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage http websites collecting some sort of customer data. If you’re one of the web owners who still …
Tips for Using Facebook Advertising
Over the years, Facebook has proven to be the top social media platform to use for marketing and advertising purposes. Many businesses today know that by sharing relevant, engaging content, they can reach and build organic relationships with potential customers. While there’s many ways you can use Facebook for your business, probably the most powerful …
5 Google Analytics Tools to Include In Your Marketing Strategy
Tracking conversion is one of the most important tasks we have as digital marketers. Thankfully, there are many free services like Google Analytics tools that we can use to quickly and efficiently measure any inbound marketing efforts. Moreover, we can also see if the website that we’re monitoring is actually helping the business or doing the opposite. Are …
5 Google Analytics Tools to Include In Your Marketing StrategyRead More