Social media never stays the way it is for too long. In fact, as soon as we get used to some apps, features and functionalities, API changes once again. For those of you who don’t know, API is an application program interface, which in other words means a set of routines, protocols, and tools for …
Online Reputation Management Elements + Client’s Success Story
Many businesses never even think about their online reputation management. This is a costly mistake because one negative review, if not addressed, can have a huge impact on a company’s revenue. Let’s be real, every brand comes across a disgruntled customer at some point. In the old days before the Internet and social media, it …
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6 Tips for Using Pinterest For Business
If you’re an online creator, we hope you already recognize the big potential and opportunities that Pinterest for Business can bring to your brand. Using this platform as part of your social media strategy is a huge advantage! Why? Because besides the obvious – traffic and website clicks, Pinterest is also a great platform to upsell your products! Want to know how to get …
10 Marketing Tips for Using Facebook Live
In light of all the Facebook algorithm changes that were recently announced, there’s one thing you can do now as a business to better market yourself on this social media platform. Get on Facebook Live. While we understand doing Facebook Live videos/ chats may be intimidating at first, we cannot stress enough how important it …
What are Google Brand Accounts and Why Should Have One
There’s no denying that Google likes to constantly improve its formula in order to stay relevant and bring its users the best search results possible. While that kind of commitment to excellence surely is applaudable, it also means we need to keep abreast of every change Google suggests. That is if we want to get the …
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What To Expect from New Facebook Algorithm
It’s a fact. Whether we like it or not, social media is in constant flux. More often than not, those changes affect the way marketers go about their digital marketing strategies. In other words, if you want to be successful in this business, you must stay on top of the ever-changing industry trends. Speaking of …
7 Key Elements for Pay-Per-Click Advertising
If you’re looking for immediate results, implementing a Pay-Per-Click (PPC) advertising campaign is a great Internet marketing tool for bringing traffic to your website. It’s also important to realize that these campaigns need to be properly setup and closely monitored to confirm that they are working effectively. There are 7 Key Elements to keep in mind …
3 Key Ingredients to Video Marketing and Why Your Business Needs It
Video Marketing should be considered a necessity for any business these days. Did you know that people remember only 20% of what they hear, 30% of what they see, but 70% with text and visuals? According to Google, videos are as effective as TV in bringing results and building awareness around your business. That is why Video Marketing …
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