We’ve been discussing the benefits of creating a dedicated landing page for digital advertising campaigns for the last few weeks. The main point we have been trying to stress how ineffective it is to send an ad campaign visitor to your website’s home page. It is too distracting and off-message. A well-designed landing page is much …
Level Up Your Landing Pages Using These Strategies
Landing pages have been marginalized by over half of digital advertisers who run display advertising and pay per click campaigns on the fly. 48% of advertisers create a dedicated landing page for each campaign. Why do you think this is? That is because landing pages can have unbelievable conversion rates — turning site visitors into paying customers. However, sending customers …
Using Web Analytics to Improve Sales for Your Small Business
One of the biggest mistakes small business owners make is NOT paying attention to web analytics. Maybe you’ve recently invested in a dapper new website and have started to integrate social media and content creation into your online marketing strategies. Give yourself a pat on the back, as that is better than most small businesses. …
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7 Ways to Up Your Sales this Holiday Season
The holidays will soon be here. Are you ready? With Thanksgiving a few weeks away, I’m sure you have already planned out your holiday marketing strategy, right? NO? A word of advice … it’s important to put some thought into your holiday marketing plan. It will make the year end on a more positive note. …
Don’t be Tricked into Paying for a ‘Not-so-Smart’ Website Design
It could be costing you more than you imagine. Your website is the home base for all your marketing endeavors. It should be graphically pleasing with the right optimized content and calls to action. If it’s not up to par, you may just be throwing away your marketing budget. I’m sure you’ve heard it before, …
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Go Forth and Multiply Your Conversion Rates!
Your conversion rate correlates directly to your landing page. A well-thought out and well- tested landing page with relevant and strategically placed Call-to-Actions can give you a much higher return on investment. By doing A/B Testing on your landing pages, you can more specifically determine which landing page design works best to give you a …
5 Reasons to Create a Targeted Landing Page for Your PPC Campaign
If you’re running a Pay Per Click Campaign and sending your target market to the home page of your website, you may just be wasting your money. More than likely your home page is a overall synopsis of your business products or services and full of distractions. Creating a Landing Page that has a clear …
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