5 Steps to Successfully Market Your Content Fresh and engaging content creation should be every business’ goals in order to stay relevant in search results. While posting new content on a consistent basis may be an intimidating prospect for any business owner, the results can be rewarding. Taking the time to create a marketing plan and content publishing calendar …
Digital Marketing Predictions for 2016
The new year has arrived. People around the world have made their new year’s resolutions and it’s back to business, as usual. Many of us utilize the beginning of the year as a time to reflect on last year’s successes and failures. We try to think of how we can improve and make the coming months …
Are You Making These 5 Content Marketing Mistakes?
The first step in creating a content marketing plan for your business is to identify your ‘Unique Selling Proposition‘ (USP). USP is your company’s answer to the question, “Why should customers buy from us instead of our competitors?” If you haven’t taken the time to answer this question, then you haven’t identified what makes your company …
How to Stay on the Good Side of Google with Our SEO EBook
There are many companies that have suffered decreased site traffic, tumbling sales and sever drops in rankings due to Google’s frequent algorithm updates over the last five years. SEO (search engine optimization) has become a negative connotation and many small to mid-sized businesses are avoiding any close contact with the term. While it is true …
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At Last, The Secret to Getting More Customers is Revealed
I’ve never heard a business owner utter, “Gee, I wish I had less customers.” How about you? Are you looking to remain status quo on the customer front? I didn’t think so. If you are looking to grow your customer base, there are a number of factors you’ll need to get in place. Make it …
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Using Web Analytics to Improve Sales for Your Small Business
One of the biggest mistakes small business owners make is NOT paying attention to web analytics. Maybe you’ve recently invested in a dapper new website and have started to integrate social media and content creation into your online marketing strategies. Give yourself a pat on the back, as that is better than most small businesses. …
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Don’t be Tricked into Paying for a ‘Not-so-Smart’ Website Design
It could be costing you more than you imagine. Your website is the home base for all your marketing endeavors. It should be graphically pleasing with the right optimized content and calls to action. If it’s not up to par, you may just be throwing away your marketing budget. I’m sure you’ve heard it before, …
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Inbound Marketing Gives a Higher ROI Than Outbound Marketing
There is a place for both inbound and outbound marketing for any business. Both methods work, but inbound marketing can be more cost effective, as it has a higher ROI. This infographic ‘That Extraordinary, ROI-Driving Engine We Call Inbound Marketing’ reveals that the average cost per lead is much lower for inbound marketing versus outbound marketing. In …
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