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Why Content Marketing is SO Important for Your Delaware Business
The first step in creating a content marketing plan for your business is to identify your ‘Unique Selling Proposition‘ (USP). USP is your company’s answer to the question, “Why should customers buy from us instead of our competitors?” If you haven’t taken the time to answer this question, then you haven’t identified what makes your company …
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Get Close, Get Personal … Your Customers Want It Infographic
Are you Getting Personal With Customers? More than likely your competition is! Today’s customer is being wooed with ‘just for me’ content and they are definitely enjoying being the center of attention. 40% of consumers buy from retailers that offering a unique personalized shopping experience. Check out this month’s infographic from www.WSIWorld.com
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5 Steps to Gaining a Competitive Advantage Using Digital Marketing Tools
Are you looking to grow your business and edge out the competition? Using a variety of digital marketing tools in the right way can help you to achieve your goals. A key factor in gaining the advantage over your competitors is to identify significant digital marketing trends. Then use those trends to take steps to improve …
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5 Best Practices When Writing Email Subject Lines
Email is still an effective tool to connect to your customer when done right. The title that you give your email can make a big difference as to whether it ends up in the SPAM folder or is opened by the reader. The best email titles are short, descriptive and give the reader a reason …
The Importance Of Your Competitors Web Presence
In our previous blog we discussed what competitor conversation were and where they were happening. In this blog we are going to elaborate more on where they are online and what you should focus on in order to get ahead of the competition. By identifying and following these steps below, you will be able to …
5 Benefits of Blogging For Your Delaware Business
Business owners have often debated whether or not blogging is relevant for their Delaware business. Regardless of your company size, blogging plays an essential role in terms of your online content marketing strategy. According to a recent study from Hubspot, 57% of companies who have a blog reported acquiring a customer from their blog. So …
Researching your customer’s web presence for your Delaware business
The key to any successful website is great content, but before publishing you should first do you research. Good content means nothing if you do not have loyal followers and customer traffic to your website. What good is the content if no one is there to read it? To ensure that your content will not …
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