Over the last 20 years, a customer’s journey to purchase has changed. These days, many purchases occur online, but that doesn’t mean they happen faster. According to a recent study conducted by Google, 47% of revenue generated in the US comes from purchases made in more than one day. More than one day = multiple …
[INFOGRAPHIC] Online Ads + Remarketing = Conversions Galore
It’s time to face facts: most of your website visitors will arrive, poke around a bit, only to leave and never return. Some of these people land on your site for the wrong reasons or by accident, so there’s not much you can do. Others come because you have what they’re looking for, but they …
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Social Ads: How To Make A Big Difference With A Small Amount
There are countless ways to spend your digital marketing budget. Everybody loves content and SEO, but there’s also graphic design to think about. Oh and we can’t forget social media management, email marketing, responsive design and all things mobile. And we haven’t even mentioned Google, kings of the search engine land, display ad realm, and …
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Why You Need To Enter The Wonderful World Of Display Ads
Whether you realize it or not, as a user of the Internet, you’ve encountered display ads. They are the reason you see ads for products or brands whose sites you’ve previously visited. Once or twice you may have even thought to yourself, “Wow, that’s uncanny, I just looked at those shoes yesterday.” The good news …
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WSI’s Display Advertising Resources
A common them of our digital marketing content is that in the realm of selling goods and services on the Internet, it really is about your customers, not you (and your business). Good digital marketing comes down to these three things: sell a product or service that’s useful to customers, create content and information that …
Webinar Watch: 15 Ways to Adapt to the Digital Landscape of 2015
The Dictionary.com definition of change is to make the form, nature, content, future course, etc., of (something) different from what it is or from what it would be if left alone. By that definition (and any other) the Internet changes every single day. Whether it’s Google’s Doodle or their search engine algorithm, nothing the company …
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5 Digital Trends To Get You Ahead In 2015
One of the best ways to get ahead of your competitors is to take your marketing efforts above and beyond theirs. Because of the constant and rapid changes of the digital marketing space, the opportunities to do this are plentiful – they just require time, effort and a little bit of risk. The first step …
5 Digital Marketing Predictions For 2015
Every January over on Moz’s blog, Rand Fishkin makes a set of predictions about digital marketing for the upcoming year. These posts are fun, interesting, relevant and valuable, which is everything you want content to be in 2015. Since we like the idea of pushing ourselves to think outside the box, we’re going to publish …