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Why Content Marketing is SO Important for Your Delaware Business

The first step in creating a content marketing plan for your business is to identify your ‘Unique Selling Proposition‘ (USP). USP is your company’s answer to the question, “Why should customers buy from us instead of our competitors?” If you haven’t taken the time to answer this question, then you haven’t identified what makes your company …

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Get Close, Get Personal … Your Customers Want It Infographic

Are you Getting Personal With Customers? More than likely your competition is! Today’s customer is being wooed with ‘just for me’ content and they are definitely enjoying being the center of attention. 40% of consumers buy from retailers that offering a unique personalized shopping experience. Check out this month’s infographic from www.WSIWorld.com

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How to Kiss Your Competition Goodbye

Want to Get Ahead of Your Competion? Check Out this ‘How To Kiss Your Competitive Edge Goodbye’  infographic.  It shows that 63% of companies that use automated marketing  are outgrowing their competitors and that ONLY 37% of B2B marketers are using marketing automation. Interestingly, tweets  containing pictures generate 128% more replies than those that don’t. Yet, …

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6 Tips for Improving Your Digital Marketing Strategy

6 Essential elements for a successful digital marketing strategy! Today’s crowded digital market place makes it harder to stand out from your competitors and with so many internet advertising choices it’s hard to determine how to best use of your marketing budget. The key is to create a personalized customer focused digital marketing strategy. Watch this video to learn about the 6 essential elements of a digital marketing plan …

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Does Your Business Use Social Media Marketing? Check Out These 10 Reasons It Should!

Has Your Business become Social? If not, you might want to check out this infographic by CJG Digital Marketing showing ’10 Social Media Marketing Trends to Watch Out for in 2015′. It shows that social media users have doubled since 2010 and that ‘Real Time Social Media Marketing’ will be the buzzword for this year. …

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4 Reasons You Should Consider Remarketing for Your Delaware Business

Remarketing uses online display advertising to retarget visitors who have left your website to browse other websites without becoming your customer. The goal is to serve up relevant ads which serve to reinforce your message and hopefully bring them back to engage with your website further. Here are 4 good reasons why you should be leveraging remarketing …

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5 Steps to Gaining a Competitive Advantage Using Digital Marketing Tools

Are you looking to grow your business and edge out the competition? Using a variety of digital marketing tools in the right way can help you to achieve your goals. A key factor in gaining the advantage over your competitors is to identify significant digital marketing trends. Then use those trends to take steps to improve …

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