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Remarketing uses online display advertising to retarget visitors who have left your website to browse other websites without becoming your customer. The goal is to serve up relevant ads which serve to reinforce your message and hopefully bring them back to engage with your website further. Here are 4 good reasons why you should be leveraging remarketing …
4 Reasons You Should Consider Remarketing for Your Delaware BusinessRead More
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If you’re running a Pay Per Click Campaign and sending your target market to the home page of your website, you may just be wasting your money. More than likely your home page is a overall synopsis of your business products or services and full of distractions. Creating a Landing Page that has a clear …
5 Reasons to Create a Targeted Landing Page for Your PPC CampaignRead More
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Are you looking to grow your business and edge out the competition? Using a variety of digital marketing tools in the right way can help you to achieve your goals. A key factor in gaining the advantage over your competitors is to identify significant digital marketing trends. Then use those trends to take steps to improve …
5 Steps to Gaining a Competitive Advantage Using Digital Marketing ToolsRead More
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Facebook has changed the way businesses are marketing their products and services. Constructing a social media marketing strategy via Facebook can be extremely overwhelming for business owners who do not know that best way to target their potential clients. Attracting a significant amount of new followers does not happen overnight, this is something that grows …
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Social Media sites are a digital resource to connect with friends, family, co-workers, ect, often sharing and discussing personal information in a very public platform. Employers are now utilizing these platforms to find the right employee for the job. So as young adults start to transition into the professional world, it’s important to understand that …
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As mobile technology continues to flourish the digital world, it is absolutely crucial for Delaware business owners to keep up with the latest mobile trends that seem to vary as each day passes. Smart phone are now becoming the more logical choice when “surfing the web”. So how effective is mobile marketing? See below to learn …
The Time to Embrace Mobile for Your Delaware Business is now!Read More
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Adaptive Search Engine Optimization (SEO) refers to practices that enhance your website’s visibility in “organic” web searches – that is unpaid searches based upon the algorithm used by search engines. The goal of Adaptive SEO is to have your web presence appear on the first page of the search engines when someone is searching for …
5 Simple SEO Tips to Enhance Your Business Web PresenceRead More
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Email is still an effective tool to connect to your customer when done right. The title that you give your email can make a big difference as to whether it ends up in the SPAM folder or is opened by the reader. The best email titles are short, descriptive and give the reader a reason …
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