Last April, Google updated its algorithm to give higher ranking to those businesses whose site are mobile optimized when mobile users perform a search on their cellphones. Mobile usage overtook desktop in 2014 and 25% of overall searches are mobile.
Ninety percent of smartphone shoppers use their phones for comparing prices and eighty-four percent use their devices while shopping in a store. That is why it is important for businesses to think of new ways to engage with mobile users.
Here are 5 Mobil Marketing Mistakes to Avoid:
- Not Optimizing Website for Mobile Users – Design an attractive user-friendly mobile site with original or adapted content and an interface that is simple and loads quickly. Or at the very least, create a responsive website that is optimized for any sized screen. Make sure links are easily ‘clickable’.
- Not Using Mobile Video – With video now accounting for 55% of mobile data usage and the rise of networks such as Vine, Instagram (video) and Snapchat, video is more critical than ever in capturing your customers’ attention.
- Failing to make the interaction worth the user’s time – Reward your users with special offers such as coupons, videos, convenience, recipes, contests, free downloads, etc…
- Not Using Paid Social – Smartphone users are spending a lot of time on social media and while organic social media has started to lessen in effectiveness for businesses, paid social has grown more powerful. Using paid social to target mobile users, particularly the younger demographics can pay off big time!
- Not Advertising on Mobile – eMarketer predicts that mobile ad spend will top $100 billion globally by 2016. Many consumers are accessing the internet solely through mobile, that’s a good indication for business to tap into mobile and in-app advertising.
Mobile marketing is not a passing trend and adjusting your marketing strategy to accommodate the rapidly growing mobile users is smart marketing.
According to eMarketer:In 2016, US advertisers will spend $40.24 billion to reach consumers on tablets and mobile phones, more than doubling the total from 2014, while those in China will invest $22.14 billion—nearly triple the amount they spent in 2014. Both of these countries will see mobile become a majority of digital ad spending next year.
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Keep in mind that every business has different needs, so developing an effective mobile marketing plan that will help to hit your industry’s target market is advisable.
At Famous WSI Results, we can get you up and running with a well-thought out mobile marketing strategy that will work for your business. We can help to measure and adjust your mobile marketing plan so that you stay current and relevant for all the new mobile trends. Get in touch.