In today’s increasingly over-crowded online marketplace, the key to building a loyal customer base is to consistently follow an effective digital marketing plan – something most companies still fail to do. Here are five key components for a digital marketing plan to take your customer acquisition to the next level. If you would like help …
The Magic of Remarketing for Your Delaware Business
Last week we began the discussion of how remarketing can be a big ROI for any business and how to effectively use it in your marketing plan. Here is a very informative slideshow to help you understand the ins and outs of remarketing. [wonderplugin_slider id=”3″] Share with us some of the ways your business uses remarketing …
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Why Remarketing is a Good Investment of Your Advertising Dollars
Have you ever been browsing for a certain product online and either changed your mind about buying it or just want to take time to do more research? You may have noticed after looking at a particular item, banner ads for that product follow you wherever you go. They’re in your home stream on Facebook, …
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Talk To Your Customers Where They Are … Mobile!
Our last blog addressed targeted marketing and how important it was to reach out to consumers where they are. With the huge increase of google searches coming from mobile devices, it makes sense that targeting potential customers on mobile platforms with strategies such as PPC marketing will serve your business well. Also, with googles new …
Why Targeting Your Customers Where They Are Is Good For Business
Want to Hit Your Target Market? Pay Per Click (PPC) Advertising can be a great way to drive targeted traffic to your website. Online advertising not only helps you make sales, it connects you to potential customers and builds awareness about your brand and your product. With Google’s new mobile-friendly algorithm, making your PPC Campaign …
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What’s in a #? Why Every Business Should Be Using #Hashtags
Anyone under the age of 20 will stare blankly when you reference the word ‘pound’ for the symbol [#] instead of ‘hashtag’ . . . the meaning of this #symbol changed with the birth of Twitter nine years ago. Twitter was created by Jack Dorsey to enable text messaging with cross platform capability (phone, computers, and other devices). Back then, smart phones were …
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How Social Butterflies Respond to Social Advertising Infographic
How Social Butterflies Respond to Social Advertising Social Advertising has become a key ingredient for growing brand awareness in the digital arena. Companies that cater to their social audience through advertising on Facebook, Youtube, LinkedIn and Twitter are boosting their brand awareness by a whopping 45%. Social Media platforms provide your business with the ability to aim your advertising …
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Google’s Twitter Update Rolling Out This Month
Google will begin indexing tweets in real time sometime this month. It’s expected that tweets will be seen in Google’s search results as soon as they are posted. What does this mean for Businesses? This could be a potential issue for businesses that are using twitter for customer service. Every interaction has a potential to …