As marketers, it’s obvious we need to keep abreast of the changes in search behavior. After all, SEO is about being relevant in whatever way people are searching, no matter how quickly it may change… The smartest search strategy is the one that recognizes SEO consists of many elements that need to work together in …
How to Kickstart Search Engine Optimization for Your Local Business
There are many Search Engine Optimization tactics and at times it has frustrated even digital marketing professionals to determine which one of them work and which don’t. One thing is clear, though. Google is rewarding those websites that are optimized across the board for all types of devices including mobile and desktop. What local businesses …
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Is There a Future for SEO?
Just as the numerous conspiracy theories have resurfaced this election season, so too has the unfounded rumors that SEO is dead. Seriously, these SEO death rumors have been circulating since 1997. I’m happy to say that there are not many marketers buying into this myth. Go ahead and Google, “Is SEO dead 2016” and you will …