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digital marketing delaware

Digital Marketing and the Changing Role of the Customer

July 6, 2022 //  by Matt Doyle

Digital marketing is always changing, so is the role of the customer. With the internet and information constantly at the customer’s fingertips, they expect a lot more from the brands and companies they buy from.

Customers increasingly support brands that use “cause marketing’, this is where a brand advocates for a particular cause, mission or purpose. Now the emphasis is less on customer acquisition and more focused on creating connections with customers and brands. This is where digital marketing helps.

Digital Marketing and the Changing Role of the CustomerRead More

The Importance of Inbound Marketing

January 26, 2021 //  by admin

There is a place for both inbound and outbound marketing for any business. Both methods work, but inbound marketing can be more cost effective, as it has a higher ROI.  Not sure what inbound marketing is or how to run a successful campaign for your business? Our friends and digital marketing experts at WSI are sharing everything …

The Importance of Inbound MarketingRead More

Here’s a COVID-19 Webinar Series You’ll Want to Attend

April 6, 2020 //  by admin

We think it’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on businesses all around the world.  We know your business has been affected in one way or the other, and we’d like to help you navigate through this crisis, so …

Here’s a COVID-19 Webinar Series You’ll Want to AttendRead More

2020 Digital Marketing Tips for Every Business

December 12, 2019 //  by admin

As we get closer to welcoming a new year, now is a perfect opportunity to implement these 2020 digital marketing tips. We know how hard it is for small to mid-sized companies to compete with larger competitors in the industry. This is why getting you marketing strategy in order before the new year comes is crucial to staying …

2020 Digital Marketing Tips for Every BusinessRead More

How Claiming Directory Listings Can Help Your Company?

October 17, 2019 //  by admin

Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directory listings) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the …

How Claiming Directory Listings Can Help Your Company?Read More

Ways to Improve Your Digital Marketing Strategy and Reach New Customers

April 25, 2019 //  by admin

Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do a least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach those customers? …

Ways to Improve Your Digital Marketing Strategy and Reach New CustomersRead More

What are Google Brand Accounts and Why Should Have One

February 22, 2018 //  by admin

  There’s no denying that Google likes to constantly improve its formula in order to stay relevant and bring its users the best search results possible.   While that kind of commitment to excellence surely is applaudable, it also means we need to keep abreast of every change Google suggests. That is if we want to get the …

What are Google Brand Accounts and Why Should Have OneRead More

How To Successfully Rank Videos on YouTube

January 9, 2018 //  by admin

Every video content creator or marketer at some point dreams of one thing – to rank videos on YouTube. But did you know 60% of YouTube views come from Google searches? Since Google is the world’s largest search engine plus it owns YouTube, successfully getting your videos ranked on Google will ultimately get it ranked …

How To Successfully Rank Videos on YouTubeRead More

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